Theme Brief Template

Vision

Summarize in one sentence what your theme is going to offer. What impact will it have, and what makes it unique? Think of this description as the tagline that is used to inform merchants of the purpose and value of the theme.

Problem

• Outline the key problem your theme is solving, and how it affects our merchants.

• What evidence do you have to show that this is a worthy focus for a new theme?

Opportunity

• Think about the overall experience the theme will offer. How will you achieve this experience in the design and the layout?

• Identify the merchants and customers who will use your theme by using personas or job stories.

Solution

• Describe how your theme will solve the problem. Clearly state why this is the most appropriate solution.

• Provide any research and inspiration you have to back the problem and solution.

Team

Tell us who’s involved with the project, and what role they will play. Common roles include:

• Design

• Development

• Support

Keep your project brief to 5 pages. It needs to be focused and succinct.

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