Editorial

A publishing-focused theme, designed for brand storytelling.

$220 USD

Unlimited free trial. Pay if you publish.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Editorial comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Editorial comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

26 reviews

100% positive

  • 26 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
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Monarch Butterfly Life Jun 19, 2020

This is a great theme and perfect for my rebrand. I also had a minor code change request and they fixed this for me right away

MAROON VAULT STUDIO May 11, 2020

I really like this theme. It's easy to customize and works very well. More than that, the customer service is really great! sent a quick email to their customer service and their representative (Nikita) fixed it in the code immediately. Great service and responds immediately. Highly recommended!

Kindwood Jan 03, 2020

Brilliant theme — Exactly what we were looking for while we grow through our initial stage as a business.

Raging Swan Press Sep 21, 2019

I am so delighted with this theme. Not only is it straight up awesome "out of the box" but the support provided by Switch is top notch. I wanted to make some minor changes to the theme, but I'm clueless about code. They made the changes for me and the theme is now even more fantastic. If you are interested in adding a blog to your store, you can't go wrong with Editorial.

This theme is supported by Switch

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Stores using Editorial

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Switch

Label theme

The Music style of the Label theme
Mobile preview for Editorial in the "Music" style
Label $250 USD

Digital products, Physical stores, Visual storytelling

Cascade theme

The Classic style of the Cascade theme
Mobile preview for Editorial in the "Classic" style
Cascade $240 USD

Editorial content, Visual storytelling, Quick setup