Editorial

A publishing-focused theme, designed for brand storytelling.

$220 USD

Unlimited free trial. Pay if you publish.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Editorial comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Editorial comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

26 reviews

100% positive

  • 26 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Branded Soul Jul 26, 2019

This theme is exactly what I've been looking for to add a stylish blog to my store. Everything works as expected and support has been very helpful.

VIIA - Supreme CBD Jun 07, 2019

Easy to use, great look. The support team has overall been so helpful.

Rayo Swim May 14, 2019

The theme is great to begin with , and when customising it and needing help - the support from Switch was really responsive and helpful. Really exceeded my expectations!

The Fête Mar 04, 2019

Where to even begin.....! The theme itself is incredible but even more incredible is the support I received when I had questions or wanted to make small changes. These guys go above and beyond and I am so happy with the end result of my website. Thank you x a million!!

This theme is supported by Switch

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Stores using Editorial

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Switch

Label theme

The Music style of the Label theme
Mobile preview for Editorial in the "Music" style
Label $250 USD

Digital products, Physical stores, Visual storytelling

Baseline theme

The Bold style of the Baseline theme
Mobile preview for Editorial in the "Bold" style
Baseline $280 USD

Visual storytelling, Editorial content, Quick setup