Editorial

A publishing-focused theme, designed for brand storytelling.

$220 USD

Unlimited free trial. Pay if you publish.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Editorial comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Editorial comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

26 reviews

100% positive

  • 26 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Plyroom Jun 06, 2018

We recently switched to Editorial theme and have experienced exemplar support from Will. His advise has guided our modifications and customisations. No email has gone unanswered and any challenges have been promptly resolved. The theme itself is aesthetically clean, great to display strong imagery and easy to modify. Very happy!

Word Of Mouth Book Pty Ltd Apr 23, 2018

Really wanted a theme to show off the photography guidebook and also create a website to show off a lot of content to keep people coming back for more. The Switch team have been really helpful. Really excited to launch our website!

She Reigns Stylists Jan 24, 2018

This theme is AWESOME!! It's everything we wanted for our blog and more. Will was awesome and so quick with supporting the small change we wanted to make. Highly recommend!!

Covey Sports Jan 22, 2018

LOVE this theme! Blogging and informational products are a big part of our store along with physical products. This theme gives us the best of both worlds! Will from support has also been incredibly helpful with all of my many questions as I get the theme up and running! Would give 10 stars if I could!

This theme is supported by Switch

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Stores using Editorial

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Switch

Baseline theme

The Bold style of the Baseline theme
Mobile preview for Editorial in the "Bold" style
Baseline $280 USD

Visual storytelling, Editorial content, Quick setup

Label theme

The Music style of the Label theme
Mobile preview for Editorial in the "Music" style
Label $250 USD

Digital products, Physical stores, Visual storytelling