Baseline

A typography focused theme designed for the unconventional

Great for

  • Art and entertainment, Clothing and accessories, Home and garden
  • Any catalog size
  • Visual storytelling, Editorial content, Quick setup

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Art and entertainment, Clothing and accessories, Home and garden
  • Any catalog size
  • Visual storytelling, Editorial content, Quick setup

Theme highlights

Brutalist design

Be bold and vibrant or minimal and understated. Combine Baseline's grid, color schemes and type settings to create a unique look and feel.

Typography focused

Use Baseline’s text and navigation sections to display menus, collections, products or to tell your brand story.

Multiple product templates

Choose a feature-rich standard template or a horizontal gallery template designed to showcase product imagery.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Baseline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Editorial content
Optimized for longer-form text sections to support brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Promo banners
  • Promo popups
  • Promo tiles
  • Recommended products

Merchandising

  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Baseline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Editorial content
Optimized for longer-form text sections to support brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Promo banners
  • Promo popups
  • Promo tiles
  • Recommended products

Merchandising

  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

15 reviews

100% positive

  • 15 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Picky Limited Nov 16, 2021

Super easy template to use, easy to mix up the style. Really fabulous customer support – speedy, helpful and always so willing to help. Cheers!

精少壞 | WHY Z CLAN Oct 20, 2021

Great design and customer support!

The Very Good Goo Oct 12, 2021

Excellent theme! The functionality, features, design aesthetics as well as support are a 10/10. I highly recommend!

www.jordy.shop Sep 03, 2021

Hands down one of the handiest, easiest, well-coded and most versatile Themes I have worked with. The settings are rich of options, the Theme allows for a lot of customisation, and even their helpdesk is fast and friendly. 100% would recommend!

This theme is supported by Switch

Have a question about this theme?

Stores using Baseline

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Editorial content

More themes by Switch

Label theme

The Music style of the Label theme
Mobile preview for Baseline in the "Music" style
Label $250 USD

Digital products, Physical stores, Visual storytelling