California

Clean, simple, and focused on an elegant user experience

Great for

  • Art and entertainment, Clothing and accessories, Health and beauty
  • Any catalog size
  • Selling internationally, Quick setup, Visual storytelling

$180 USD

Unlimited free trial. Pay if you publish.

Great for

  • Art and entertainment, Clothing and accessories, Health and beauty
  • Any catalog size
  • Selling internationally, Quick setup, Visual storytelling

Theme highlights

Easy to customise to any brand

Built your perfect store in a matter of minutes with the new Shopify's Section Everywhere functionality. Best-in-class Shopify theme.

All latest Shopify features

Including free theme updates with new functionalities. Great conversion rate, including best practices for SEO, Speed and Performance.

Professional customer support

We take personal care of our customers. 24/7 support (normally in a matter of minutes) to any questions or issues you might have.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. California comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. California comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

73 reviews

97% positive

  • 71 positive reviews
  • 1 neutral reviews
  • 1 negative reviews
Write a review
Kentucky Mudworks Sep 16, 2016

For our business, this was more than just a beautiful and easy-to-implement theme. California has been an endless pool of solutions to our complicated industry. Plus, every time we've had a question or needed assistance making our site the best it can be, the team at Small Victories has been fast, reliable, and kind.

Tee Talent May 25, 2016

Beautiful theme, full of tools and possibilities. Most importantly: great support.

Daily Orders Apr 18, 2016

I love how clean the California theme is. It follows a lot of the recommendations I've seen for online marketing and sales, and it just flows well. Being a very small business, I was afraid to spend the money, but so glad I did :)

Lanna Coffee Co Mar 10, 2016

REALLY love this theme, clean, simple to use and looks like we paid someone a LOT of money to make it for us. WORTH THE INVESTMENT

This theme is supported by Small Victories

Have a question about this theme?

Stores using California

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Quick setup

More themes by Small Victories

Colors theme

The Generic style of the Colors theme
Mobile preview for California in the "Generic" style
Colors $240 USD

Visual storytelling, Selling internationally, Quick setup