Colors

Bold theme designed with all Shopify's new features.

Great for

  • Jewelry and accessories, Sports and recreation, Health and beauty
  • Visual storytelling, Quick setup

$260 USD

Unlimited free trial. Pay if you publish.

Great for

  • Jewelry and accessories, Sports and recreation, Health and beauty
  • Visual storytelling, Quick setup

Theme highlights

Easy to customise to any brand

Built your perfect store in a matter of minutes with the new Shopify's Section Everywhere functionality. Best-in-class Shopify theme.

All latest Shopify features

Including free theme updates with new functionalities. Great conversion rate, including best practices for SEO, Speed and Performance.

Professional customer support

We take personal care of our customers. 24/7 support (normally in a matter of minutes) to any questions or issues you might have.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

98 reviews

93% positive

  • 91 positive reviews
  • 2 neutral reviews
  • 5 negative reviews
Write a review
Masterpista Jun 13, 2022

Support staff was very helpful and quick response. I really appreciate it. Thanks!

Adegen Jun 07, 2022

I cannot say enough positive things about this Colors theme from Small Victories. I was feeling overwhelmed and even had a much more expensive theme. I saw Colors and instantly the clean beautiful layout caught my eye. It was so easy, intuitive, and has absolutely brilliant in the design. UPDATE: 10/10 on the support. The Small Victories team helped A TON with some minor updates we needed.

Waw Handplanes Jun 06, 2022

Great theme, very helpful support. Love the crisp clean look and the customer flow is great. Would reccomend.

SidioCrate May 18, 2022

Beautiful clean theme. What we were looking for. Customer support was fast and creative in not just solving our issue but taking it two steps further to make the solution even better in functionality and appearance.

This theme is supported by Small Victories

Have a question about this theme?

Release notes

Version 9.2.1 - July 19, 2022

With Colors 9.2.1 we fix a bug on the collections page sort and filter functionality on mobile

Fixes and other improvements

  • We have fixed a layout bug on the collections page on mobile when showing the sort and filter functionality

Version 9.2.0 - June 7, 2022

With Colors 9.2.0 we keep on our monthly goal of continuous improvements, this time improving the UX in the product page, new social network connections and more options for the mega menus, among other things.

Added

  • We added the variant picker value next to the variant label to improve user experience and conversion.
  • We added new social network options: Slack, Snapchat, Twitch, Reddit, Github, Spotify, Tripadvisor, Slideshare, Xing and Behance.
  • We added the option to have a second and a third image on the header's mega menus.

Changed

  • We have improved the theme's German translation.
  • We have improved the "Richtext" section adding blocks functionality.
  • We have changed the "Newsletter" section theme editor link to subscribed customers.
  • We have added a default background color to collection product images.
  • We have changed the product "Text" block to be richtext and created a new "Subtitle" block.
  • We have improved the "List collections" and "Featured collections" sections layout on mobile.

Fixes and other improvements

  • We have fixed a bug on articles content when using the theme's article template.
  • We have fixed a bug that was preventing the add to cart spinner to work on collection product previews.

Version 9.1.0 - May 2, 2022

With Colors 9.1.0 we keep on our path of continuous improvements, adding more product template options, new product blocks and new language options, among other things.

Added

  • We added new product templates: brand-story, coming-soon, gift-card, pre-order and product-landing.
  • We added the option to have a trust badge in the product's page blocks.
  • We added the option to show the product's vendor in the product's page blocks.
  • We added the option to increase the theme's headers and body font size.
  • We added Hebrew to the available theme's languages.
  • We translated default text values to all the available theme's languages.

Changed

  • We improved how you can select and reorder the collections showing in your list collections page.
  • Now all product vendor references are clickable.
  • We added extra padding to the 404 page.
  • We moved the "Forgot password" link to be on the same password input field.
  • We changed "Image with text" and "Banner with text" sections to use blocks.
  • We adjusted font sizes and unified header styles.
  • We moved the logo setting to the theme setting for better performance.

Fixes and other improvements

  • We fixed a bug in the collections pagination.
  • We fixed an issue in the Hero section that was preventing the mobile video background to render properly.

Stores using Colors

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $260 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.