Colors

Bold theme designed with all Shopify's new features.

Great for

  • Clothing and accessories, Sports and recreation, Health and beauty
  • Small catalogs
  • Visual storytelling, Selling internationally, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Sports and recreation, Health and beauty
  • Small catalogs
  • Visual storytelling, Selling internationally, Quick setup

Theme highlights

Easy to customise to any brand

Built your perfect store in a matter of minutes with the new Shopify's Section Everywhere functionality. Best-in-class Shopify theme.

All latest Shopify features

Including free theme updates with new functionalities. Great conversion rate, including best practices for SEO, Speed and Performance.

Professional customer support

We take personal care of our customers. 24/7 support (normally in a matter of minutes) to any questions or issues you might have.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

91 reviews

92% positive

  • 84 positive reviews
  • 2 neutral reviews
  • 5 negative reviews
Write a review
martainbottega Sep 03, 2021

Starting with the theme performances, it is super in terms of UI and UX. It's very fast and fitted perfectly with our big catalog of products. I can't really find anything wrong with it, we just love it. About the customer service, they are amazing. We had a very urgent issue to solve, and they answered fast and clear the bug right away. On top of that they are unbelievable nice! BEST THEME EVER

newyear Studios Jul 30, 2021

It was pretty easy to get this to look exactly how I wanted. I did end up messing with some CSS to shift the theme into a “dark mode” version. But that was not honestly need. This theme looks amazing and with the upcoming update the devs are mentioning it’s going to get that much better!

The Paper Drawer Jun 01, 2021

I love this theme and the customer service solidified it. The theme is worth the money with its ease of use and clear documentation with valuable add-ons. When I was trying to figure out how to customize a section, I reached out to customer service. They were back to me within a day. I worked with Guille who was knowledgeable, responsive and quick to solve my issue with accuracy. So. Very. Happy!

What The Filament May 26, 2021

The Colors theme is wonderful and well worth the money. Easy to use, good documentation. Clean and beautiful. You are easily able to set up your site with minimal effort providing a unique look. When support is needed their support team is quick responsive and made it effortless to tailor my website

This theme is supported by Small Victories

Have a question about this theme?

Release notes

Version 8.9.0 - January 28, 2022

We’ve added two new sections: Categories List and Collage, to complete the available sections in the theme. We also provided the option to style Google Map in the Map section. And also introduced some layout and design improvements in the product's page.

Added

  • New "Categories List" section that provides a different way to navigate through your store. It includes a nice mouseover feature, where it shows category related images in the background.
  • New "Collage" section that allows you to combine three blocks featuring images or products.
  • New option to style the Google Map showing at the Map's section, using the new Google Maps Styling options.

Changed

  • Changed product blocks layout in the product page, to provide more space between blocks.
  • Changed default footer colors.
  • Changed default home page sections.
  • Changed default font family for the logo, headers and buttons to be "Poppins".

Fixes and other improvements

  • Fixed Hero section bug that was showing the mobile image on desktop.
  • Fixed collection's page filter popup displaying incorrectly on mobile.
  • Fixed layout bug in the password page.

Stores using Colors

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Small Victories

California theme

The California style of the California theme
Mobile preview for Colors in the "California" style
California $240 USD

Selling internationally, Quick setup, Visual storytelling