Colors

Bold theme designed with all Shopify's new features.

Great for

  • Clothing and accessories, Sports and recreation, Health and beauty
  • Any catalog size
  • Visual storytelling, Selling internationally, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Sports and recreation, Health and beauty
  • Any catalog size
  • Visual storytelling, Selling internationally, Quick setup

Theme highlights

Easy to customise to any brand

Built your perfect store in a matter of minutes with the new Shopify's Section Everywhere functionality. Best-in-class Shopify theme.

All latest Shopify features

Including free theme updates with new functionalities. Great conversion rate, including best practices for SEO, Speed and Performance.

Professional customer support

We take personal care of our customers. 24/7 support (normally in a matter of minutes) to any questions or issues you might have.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

91 reviews

92% positive

  • 84 positive reviews
  • 2 neutral reviews
  • 5 negative reviews
Write a review
The Camera Graphic Dec 08, 2019

The support that comes with Colors, is the best you can ask for. This theme immediately adds modern design techniques to your website, while still giving you control. Most impressive though, is the way the theme handles responsive design. If you add a full width slideshow for desktop, it's going to look great on mobile too - of course your still able to adjust things independently - Great job!

Optimize Dec 06, 2019

I used to have high thoughts about this theme until I ran into some issues. First of all, with the latest updates, my Google Rich Snippets all disappeared, dropping my stores traffic significantly. I tried to install an app to try to remedy this, and when it didn't work, I tried to contact theme support, which were quick to point fingers at apps and slow on any useful input. Overall rude, avoid.

NewTree Apparel May 30, 2019

Excellent theme and very fast and qualified support. Loading speed indicators very good, icons of goods have many settings and perfectly look on mobile devices. I tested all theme in a shop, Color theme is very good!

MinorFigures May 24, 2019

Brilliant theme and very well coded so there's room for flexibility. I had a few things I had difficulties doing myself and support was super fast and very helpful, doing the modifications for me. Would highly recommend this theme to anyone. Will definitely use Colors on other websites.

This theme is supported by Small Victories

Have a question about this theme?

Stores using Colors

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Visual storytelling

More themes by Small Victories

California theme

The California style of the California theme
Mobile preview for Colors in the "California" style
California $180 USD

Selling internationally, Quick setup, Visual storytelling