Colors

Bold theme designed with all Shopify's new features.

Great for

  • Clothing and accessories, Sports and recreation, Health and beauty
  • Any catalog size
  • Visual storytelling, Selling internationally, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Sports and recreation, Health and beauty
  • Any catalog size
  • Visual storytelling, Selling internationally, Quick setup

Theme highlights

Easy to customise to any brand

Built your perfect store in a matter of minutes with the new Shopify's Section Everywhere functionality. Best-in-class Shopify theme.

All latest Shopify features

Including free theme updates with new functionalities. Great conversion rate, including best practices for SEO, Speed and Performance.

Professional customer support

We take personal care of our customers. 24/7 support (normally in a matter of minutes) to any questions or issues you might have.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

91 reviews

92% positive

  • 84 positive reviews
  • 2 neutral reviews
  • 5 negative reviews
Write a review
ADYKA DOLL May 18, 2021

Colors by Small victories is fantastic. The best part is the customer service. There are certain advanced customization actions that the theme won't let you do. But if you contact them they are happy to do it for you. Couldn't be happier!

RKY Shop May 17, 2021

I recently developed this website for a client and the theme was super easy to use. However, there was 1 issue I had. I reached out to the developers of the theme as I could not figure out the bug myself, and within 24 hours, they had responded and found a solution to the issue. Nothing to do with their theme, just a 3rd party extension I was using was conflicting. Highly recommend.

Wispolips Candles May 14, 2021

Please don't buy this theme if you want (1) seamless incorporation of product review apps (or any app for that matter) on your website, (2) if you expect any type of support from them regarding any apps (including Shopify apps). I don't want anyone to go through what I went through. I will stay far far away from this company and their products moving forward.

Reply from Small Victories May 14, 2021

We are sorry to hear that. We are happy to help our customers, and you can write us and you will find we reply in a mater of minutes. But it's true that purchasing our theme doesn't include any service for integrating third-party apps. We are happy to help with small tweaks but integrating third-party apps is beyond our theme support. On those cases, the app developers need to take care of it.

Enallaktiko.gr Feb 01, 2021

A simple, clean-cut theme ideal for small and medium stores. The support is great too.

This theme is supported by Small Victories

Have a question about this theme?

Stores using Colors

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Small Victories

California theme

The California style of the California theme
Mobile preview for Colors in the "California" style
California $180 USD

Selling internationally, Quick setup, Visual storytelling