Colors

Bold theme designed with all Shopify's new features.

Great for

  • Clothing and accessories, Sports and recreation, Health and beauty
  • Any catalog size
  • Visual storytelling, Selling internationally, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Sports and recreation, Health and beauty
  • Any catalog size
  • Visual storytelling, Selling internationally, Quick setup

Theme highlights

Easy to customise to any brand

Built your perfect store in a matter of minutes with the new Shopify's Section Everywhere functionality. Best-in-class Shopify theme.

All latest Shopify features

Including free theme updates with new functionalities. Great conversion rate, including best practices for SEO, Speed and Performance.

Professional customer support

We take personal care of our customers. 24/7 support (normally in a matter of minutes) to any questions or issues you might have.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Selling internationally
Designed for stores that sell across regional boundaries
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

91 reviews

92% positive

  • 84 positive reviews
  • 2 neutral reviews
  • 5 negative reviews
Write a review
Keekeene's NOOK Aug 20, 2020

5 stars! I love the lay out!! Plus customer support is awesome!! That is a major thing to consider!!

Be Weird Apparel Aug 03, 2020

LOVE this theme. Even with zero web design experience, I was easily able to navigate my way around and tweak a the layout and color scheme. Even more importantly, customer support (Guille) was very quick, responsive and helpful. Very pleased with this purchase!

Dimitria Jordan Jun 15, 2020

Bought this theme as part of my wedding & event stationery relaunch and love the way everything looks and works. The homepage has many design options which I love, and are easy to add in. I had an issue with a page, which Guille sorted out really quickly for me. Great support! I'm really happy with it!

Les Vides Anges Jun 04, 2020

We decided to use this theme for our niche perfumery because of the interesting design elements. It wasn't flat or boring. Simple touches made it stand out. It was easy to adapt and edit. It has a multilingual feature and customer support was quick. I highly recommend any theme from Small Victories.

This theme is supported by Small Victories

Have a question about this theme?

Stores using Colors

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Selling internationally

More themes by Small Victories

California theme

The California style of the California theme
Mobile preview for Colors in the "California" style
California $180 USD

Selling internationally, Quick setup, Visual storytelling