Colors

Bold theme designed with all Shopify's new features.

Great for

  • Jewelry and accessories, Sports and recreation, Health and beauty
  • Visual storytelling, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Jewelry and accessories, Sports and recreation, Health and beauty
  • Visual storytelling, Quick setup

Theme highlights

Easy to customise to any brand

Built your perfect store in a matter of minutes with the new Shopify's Section Everywhere functionality. Best-in-class Shopify theme.

All latest Shopify features

Including free theme updates with new functionalities. Great conversion rate, including best practices for SEO, Speed and Performance.

Professional customer support

We take personal care of our customers. 24/7 support (normally in a matter of minutes) to any questions or issues you might have.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Colors comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

98 reviews

93% positive

  • 91 positive reviews
  • 2 neutral reviews
  • 5 negative reviews
Write a review
Masterpista Jun 13, 2022

Support staff was very helpful and quick response. I really appreciate it. Thanks!

Adegen Jun 07, 2022

I cannot say enough positive things about this Colors theme from Small Victories. I was feeling overwhelmed and even had a much more expensive theme. I saw Colors and instantly the clean beautiful layout caught my eye. It was so easy, intuitive, and has absolutely brilliant in the design. UPDATE: 10/10 on the support. The Small Victories team helped A TON with some minor updates we needed.

Waw Handplanes Jun 06, 2022

Great theme, very helpful support. Love the crisp clean look and the customer flow is great. Would reccomend.

SidioCrate May 18, 2022

Beautiful clean theme. What we were looking for. Customer support was fast and creative in not just solving our issue but taking it two steps further to make the solution even better in functionality and appearance.

This theme is supported by Small Victories

Have a question about this theme?

Release notes

Version 9.0.1 - April 18, 2022

Colors 9.0.1 fixes and issue with the collections pagination not working.

Fixes and other improvements

  • Fixed pagination issue in the collections page.
  • Fixed layout issue in some cases of the header's megamenu.

Version 9.0.0 - April 7, 2022

Colors 9.0.0 completes the theme's internationalization process, including now the option for 41 different languages.

Added

  • We added theme locale translations in 41 different languages (including English, German, French, Italian and Spanish), so you can now use those languages for your store.
  • We added schema locale translations in 13 different languages (including English, German, French, Italian and Spanish), so you can now use those languages within the theme editor.
  • The theme now provides the option to hide the local pickup information in the product page.

Changed

  • We have changed the cart page layout, showing now in one column.
  • We changed also the gift card page and the 404 page, so now all pages share the same layout design.

Fixes and other improvements

  • Fixed a layout bug on the search page.
  • Fixed a small bug related to the favicon.
  • Fixed bug with store url in the gift card page.
  • Fixed pagination issue when rendering multiple collections in one page.
  • And a few other minor corrections.

Version 8.11.0 - March 15, 2022

Colors 8.11.0 adds the option of a transparent header and includes a redesign for the login, registration and contact pages to improve usability

Added

  • We’ve added the option for a transparent header that overlays the first home page section.

Changed

  • We have changed the layout of the pages including forms: login, register, contact, recover password, etc.
  • We have moved the Slideshow section color settings from theme settings to section settings.
  • We have changed the variant selection errors location to be just after the "Add to cart" and "Buy now" buttons.
  • We have moved the "Announcement bar" out from the "Header" section to be on a separate section.

Fixes and other improvements

  • The theme now prevents fonts from preload when using system fonts.
  • Fixed bug when using the local pickup option in product pages with a custom domain.
  • And some other small fixes.

Stores using Colors

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.