Craft

A refined theme that celebrates craftsmanship.

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Free

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Theme highlights

Honest and authentic design

A subtle yet refined design that includes generous spacing and elegant typography to make your content shine.

Elevated storytelling

Showcase your brand and what it stands for with sections and templates designed for rich and compelling narratives.

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Craft comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Craft comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

5 reviews

60% positive

  • 3 positive reviews
  • 0 neutral reviews
  • 2 negative reviews
Write a review
Magnolia Fine Gifts 5 days ago

Except this did not fix this issue nor did over 30 min allotted chat time w shopify so that is wasted time now. LG right setting does not work w 2 images. When I reduce to 2 in collage, right LG block does NOT work - images stay equal sizes BUT left large block does work. So something is amiss Plus photos are more narrow than Theme example. Can you help - shopify support leaves me hanging....

Reply from Shopify 8 days ago

Hi there! The Craft demo theme uses a Collage section with 2 Collection blocks, with the large block on the right, stacked on top of a Collection List section with 3 equal sized collection blocks. This gives the illusion that they are all one big section, and is a much better no-cost alternative to hiring developers to change the default behaviour of these sections.

Page Photography - Bury Framing & Printing 13 days ago

So far I am liking this theme, However I can not find the lookbook as stated, Please advise

Reply from Shopify 11 days ago

Hello, we are glad you're liking the theme so far. Lookbook is stated in the features since our Online 2.0 themes can utilize sections and blocks to create a digital lookbook feel! I'd recommend checking out our blog post here (http://bit.ly/3l0PRGM) that includes 6 steps to creating a digital lookbook. Using sections such as Multicolumn, Image Banner or Collage really can be useful for this.

Pegasus Gioielli Jan 18, 2023

I personally like the theme but i have a problem with the resolution of the photo in the home of the website. Some advice?

Reply from Shopify Jan 23, 2023

Hi, thanks for leaving a review. To test whether or not the image itself is of low resolution, try using a high res image from burst.shopify.com and confirm whether or not it looks good. If so, you might need to obtain a higher res version of your image. Otherwise please contact support with examples (https://bit.ly/2AWw5VA)

PolarPiece | Simply Canadian Dec 08, 2022

unlike how it is shown in the demo site, product filter menus are coded to be transparent, and therefore are entirely illegible as they always drop down over product photos

Reply from Shopify Dec 15, 2022

Hi there! This may have to do with your background color settings within the theme editor, your browser or an issue that we'd need to investigate further. I would recommend reaching out to our Support (https://bit.ly/2AWw5VA) so we can take a closer look.

This theme is supported by Shopify

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Release notes

Version 2.0.0 - March 10, 2022

Craft v2.0.0 introduces the ability to control how many columns appear in many of your sections and templates, and allows you to define heading text size in all sections. This update also features fixes and improvements, including a fix ensuring the correct product details display in the cart notification.

Added

  • Important: You can now define the size of your heading text in all sections, giving you more options to express your brand’s look and feel. This update may cause your theme's headings to appear bigger. To revert this, change your heading size settings to “Small”.
  • Important: You can now control the number of desktop and mobile grid columns in many sections and templates, giving you more flexibility to customize the look of your store. This update may cause a layout change in some areas of your theme because columns will no longer automatically adjust to fill the available screen width. This can be modified by adjusting the number of columns setting in the affected areas. Find this new setting in: blog posts (desktop only), collection template, collection list, featured collection, multicolumn, product recommendations, and search results template.
  • Duty charges will now be displayed on customer account order pages if applicable.

Changed

  • Commenting on blog posts requires all fields to be filled in for a blog comment to be submitted.

Fixes and improvements

  • Sometimes, incorrect product information was appearing in the cart notification. This is now fixed.
  • We fixed an issue that affected filtering on collection pages.
  • We fixed an accessibility issue where some links caused unnecessary page refreshes when clicked.
  • We improved the performance of the product page.
  • In some cases, pagination was inaccurate on sections like featured collection. This is now fixed.
  • An issue in the slideshow section sometimes caused borders to appear unexpectedly. This is now fixed.
  • We fixed an issue that sometimes caused product images in the cart to display incorrectly.
  • We fixed an issue in the footer where several elements were misaligned.
  • There was an issue with the scrollbar styling in the footer that’s now fixed.
  • We updated the collapsed filter and sort icon so it looks consistent against any background color.
  • We optimized the padding on desktop header menu dropdowns.
  • We fixed an issue where shadows weren’t displaying as expected.
  • We fixed an issue with the desktop header menu dropdown animations.
  • We updated the SEO metadata for collection pages.
  • We fixed an issue with header menus not opening on older browsers.
  • We added the variant picker block to the product template by default.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.