Dawn

A minimalist theme that lets product images take center stage.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

70 reviews

43% positive

  • 30 positive reviews
  • 23 neutral reviews
  • 17 negative reviews
Write a review
Undaba.es about 1 hour ago

I was trying to test it and have a look! But i am still uncertain! i have some issues into coping some pages and add the delivery info. but it gets all screw the information!!!

THRVCUSTOMS 14 days ago

We love Dawn theme, thank you! Just a question we can't update our current theme to 5.0. Is it crucial to update to 5.0 or is it okay to stay at 4.0? We have some code changes in our theme maybe the reason why we can't update.

Reply from Shopify 7 days ago

Hello, thanks for your review! It is not necessary to update to Dawn 5.0.0 unless there is a specific feature that you want to use. Check our Releases log for version history (https://bit.ly/3QC20gt), and if you encounter issues with updating your theme feel free to contact support for a closer look (https://bit.ly/2AWw5VA)

Petrichor Tea Jun 09, 2022

This is a great theme for starting my store, thanks so much.

Reply from Shopify Jun 09, 2022

Hi there, the pleasure is ours! Thanks for using Dawn and for leaving a review. You can learn even more about Dawn's features here in our Help Center (https://bit.ly/3zUIh1N)

Colorful PoPo May 28, 2022

YouTube video cannot be intelligently scaled,in the description page and blog page.

Reply from Shopify May 31, 2022

Hey, thank you for your feedback. Videos inserted via RTEs (page/blog content, product description) rely on custom HTML to scale the content for different screen sizes. Products now support video media in lieu of inserting videos. You can get help with custom HTML in the forums (bit.ly/3NLmCk9), or if this isn't the issue you've described, reach out to our Support! (https://bit.ly/2AWw5VA)

This theme is supported by Shopify

Have a question about this theme?

Release notes

Version 3.0.0 - January 27, 2022

Dawn 3.0.0 introduces a new suite of theme style settings to let you customize the overall look and feel of your store.

Added

  • Layout theme settings let you change the amount of spacing between each section, as well as the spacing between repeated items within sections.
  • New theme settings let you change the look of your buttons, variant pills, inputs, badges, media, content containers, drawers, dropdowns, and pop-ups by editing their borders, corners, and shadow effects.
  • New theme settings on cards (product cards, collection cards, blog cards, collage section cards) let you pick from different styles, define text alignment, and edit their borders, corners, and shadow effects.
  • The new collapsible content section lets you add content to your pages using a layout composed of collapsible rows. It’s ideal to build a frequently asked questions page, or add a section with secondary information to your product pages.
  • We added new icon options to the collapsible row block on the product page.
  • We added a new color scheme setting on many sections, allowing more flexibility to customize the look of your store. Find it in: blog posts, collage, collapsible content, collection banner, contact form, custom liquid, featured collection, featured product, multicolumn, page, and product recommendations.
  • New top and bottom padding settings were added on most sections, letting you define the amount of space at the top and bottom of the section. Find it in: blog posts, cart items, collage, collapsible content, collection list, collection product grid, contact form, custom liquid, email signup, featured collection, featured product, footer, image with text, search results, multicolumn, product information, page, product recommendations, rich text, and video.
  • You can now define the amount of space between your header and the following section with a new bottom margin setting on the header section.
  • You can now define the amount of space between your footer and the previous section with a new top margin setting on the footer section.
  • We added support for app blocks to the featured product section.

Changed

  • The page width layout setting where you set the maximum width of your online store pages has changed to offer a range from 1000px to 1600px.

Removed

  • Important: Dawn no longer includes the Craft preset. If you’re interested in achieving the Craft look, you can now install the new Craft theme.

Version 2.5.0 - December 20, 2021

Dawn 2.5.0 introduces a new slideshow section and new settings to further customize existing sections like product information, image banner, and image with text.

Added

  • The new slideshow section lets you display content in a slideshow format. Use it to feature promotions, or as an introduction to different collections.
  • We’ve added new settings to the product template, letting you choose between stacked or thumbnail layouts for your product media on larger screens. You can also now control the size of the product media on product templates for larger screens.
  • New content alignment settings were added to the image banner and email signup banner sections.
  • The image with text section has a new content layout option which allows you to overlap the content and associated image for a unique look.

Version 2.4.0 - November 16, 2021

Dawn 2.4.0 introduces the ability to add links to the multicolumn section, and the ability to add an image to the email signup banner on the password page.

Added

  • You can now add a link to each column block on the multicolumn section.
  • Unit prices for each product line now appear on the cart page.
  • The password page now includes the ability to add an image background to further customize the look of your store. By default, the background is composed of an illustration that includes your theme’s accent color.

Fixes and improvements

  • We fixed an issue where the buttons on the image banner section were misaligned.
  • We fixed an issue with cart error translations.
  • We fixed an issue where the share functionality wasn’t reflecting the product’s variant.

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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