Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

38 reviews

37% positive

  • 14 positive reviews
  • 12 neutral reviews
  • 12 negative reviews
Write a review
Eco Dog & Cat Nov 14, 2021

This theme should not be offered on Shopify. The default coding for the images are massive and 100% bigger than the other themes. I have contacted Shopify & no one seemed to know the answer. Mike got back to me and said it is due to a limited number of products and should be working once I uploaded more images. With another theme (minimal) it works well. I was told to hire an expert.

Reply from Shopify Nov 16, 2021

Hey there, thanks for your review! The default image size in Dawn is fairly large to help showcase the products. While the large main image is a feature of Dawn, secondary images can be reduced to show 3 per row using a portion of the included 60 minutes of design time we offer with our plan subscriptions. You can find a list of supported customizations for Dawn here: https://bit.ly/3kII25d

YUNG'N'RICH Nov 14, 2021

This app needs a lot of you too much glitches dose not work properly don't use

Reply from Shopify Nov 16, 2021

This is helpful feedback, we appreciate you taking the time to write a review. Our engineers are actively investigating and resolving any issues, and our Theme Support team may be able to apply these fixes to your theme. Please feel free to open a ticket with our support team to report your issue here: https://bit.ly/2AWw5VA

Ceri Renew Nov 11, 2021

This theme is not good for customization.

Reply from Shopify Nov 16, 2021

Hello, there! Thanks for giving us this feedback. Online Store 2.0 themes like Dawn work slightly differently than the vintage themes you may be familiar with, and there is definitely a bit of a learning curve. Our support team (https://bit.ly/2AWw5VA) is happy to go over Dawn's settings with you, and you can find some useful tips and tricks here in our Help Center: https://bit.ly/3zUIh1N

Kandlesandthings Nov 05, 2021

Decent theme but store is extremely slow now.

Reply from Shopify Nov 15, 2021

Hi there, we appreciate this feedback. The biggest culprit for slow loading times is the addition of third party app scripts to the theme, and our support team can help investigate any issues. Please feel welcome to submit a ticket for review here: https://bit.ly/2AWw5VA

This theme is supported by Shopify

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Works with the latest Shopify features

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Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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