Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Cross-selling
  • Recommended products
  • Blogs
  • Promo banners
  • FAQ page
  • Product reviews

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Sticky header
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Cross-selling
  • Recommended products
  • Blogs
  • Promo banners
  • FAQ page
  • Product reviews

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Sticky header
  • Recommended products

12 reviews

25% positive

  • 3 positive reviews
  • 3 neutral reviews
  • 6 negative reviews
Write a review
InstaModern 8 days ago

There is a bug on actual Android device, which is banner cannot display correct on your mobile device. I asked support team to check with dev team, looks like no one treat it seriously.

Reply from Shopify 3 days ago

Thanks for flagging the bug to the support team! If not fixed already, we'll address it shortly.

MADEGREY 8 days ago

While it adds some flexibility it also takes away flexibility that we are used to from old themes. It is too simplified and does not allow basic tweaks of banners, pictures, font size etc. One major issue is that any new features on the product pages will show up across all products without any possibility to opt out. Will not proceed with this theme and will wait for a better one to come out

Reply from Shopify 3 days ago

Hi there! Thanks for the note. 👍 We are currently exploring adding more flexibility around font sizes, and the image banner section. Also a quick tip: To surface different sections across product pages, you can create different product templates and assign those to your products. Hope this helps!

Pure Seeds 9 days ago

This theme is not ready to be published. Obvious features like being able to adjust font size are completely missing. It can only be done through coding which considering Dawn is supposed to be simpler is just silly. It also doesn't work properly on iOS devices, and there is no option to change the image layout on product pages. It needs edits and it will be good but currently it isn't worth using

Reply from Shopify 3 days ago

Hi! Great feedback! 👍 Don't hesitate to get in touch with Theme Support about problems you may be encountering on iOS devices. I'm also happy to share we are currently exploring adding more flexibility around font sizes, and the media gallery layout on product pages. Stay tuned!

Prosper Yarn 9 days ago

After years of complaints you still can not click on an image to change a variant. Consumers are image driven, they click on the picture of what they want - not work through a pull down or bubble menu of variants. I thought for sure with 2.0 you would address this basic design flaw.

Reply from Shopify 3 days ago

Hi there! Thanks for the note. 👍 We are exploring how to support visual variant selectors at the platform level so our themes can benefit from this feature. Meanwhile, take a look at our apps store at apps.shopify.com. There are a few apps that can let you easily achieve this.

This theme is supported by Shopify

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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