Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

27 reviews

37% positive

  • 10 positive reviews
  • 9 neutral reviews
  • 8 negative reviews
Write a review
Dress The Yard Sep 23, 2021

We were excited to use the new 2.0 functions this theme "offers". But we're already losing sales because the theme code isn't written correctly. It doesn't show the variant the customer selected, so our customers are confused and don't buy since the cart doesn't show their selection. Shopify support didn't provide much help. Install this theme with its errors to lose money on your store.

Reply from Shopify Sep 25, 2021

Thank you for sharing your experience. It's important for your customers to check out without barriers! Dawn shows the variant option in the cart by default, so it sounds like something is interfering with that. If you have any apps installed, one of them could be hiding the variant options. Our Theme Support team can narrow it down if you contact our Support team again (https://bit.ly/2AWw5VA)!

Hyped Streetgear Sep 21, 2021

Slideshows have been removed , Howcome?

Reply from Shopify Sep 25, 2021

Hello, there! Thank you for your question. Slideshows require a lot of code that slows the page loading speed, which was removed from Dawn to prioritize performance. The image banner with text section was designed to be a better performing replacement for the slideshow: https://bit.ly/2XJSTn Check out this blog post for first hand info on the choice from a Dawn UX Designer: https://bit.ly/3AF9SWf

Rose & Lime Sep 20, 2021

I love it, but I miss the slideshows or the option to have a banner that is more customizable in the width. Hope they can integrate that section soon.

Reply from Shopify Sep 25, 2021

I'm glad you're enjoying the theme! Thanks for taking the time to share your feedback on the customizable banner width. Our developers are frequently updating Dawn, so I'll pass on your comments on to them as we continue developing! We've also made improvements to the image banner section in the latest version of the Dawn theme, which is intended to replace the slideshow: https://bit.ly/2XJSTn5

Florature Sep 18, 2021

I really want to give this theme a good review but for some reason my "buy now" button is not working correctly. Every time a customer uses it, it reads "transaction failed" and does not direct you to the check out section of the store. I am grateful though because everything else seems to work perfectly!

Reply from Shopify Sep 25, 2021

Hey, there. Oh no, that shouldn't be the case! Thank you for letting us know about this issue. If it's still happening for customers, please get in touch with our Support team so we can help diagnose the issue: https://bit.ly/2AWw5VA There might be an app installed on the store that needs updating to work on the new theme, and we can help troubleshoot so your customers can check out!

This theme is supported by Shopify

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Works with the latest Shopify features

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Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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