Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

38 reviews

37% positive

  • 14 positive reviews
  • 12 neutral reviews
  • 12 negative reviews
Write a review
Garden Tool Company Oct 21, 2021

I've been quite excited that 2.0 themes were coming out for some time now. I understand why they did some of the things they did, but the lack of control/customization is inadequate. The color control is a bit confusing (Inverse color...inverse of what color?) We've been using Debut theme and I thought the load speed was great on it, but Dawn is even better...lighthouse results are great also.

Reply from Shopify Sep 13, 2021

Hi there! Thanks for the note. 👍We're always looking to improve and color settings is an area where we will layer more flexibility shortly. Meanwhile, here's a quick tip: Most sections, including the footer, let you change their color scheme based on the colors you assigned in Themes Settings. Simply open your footer settings and swap between different color options. 🎨 Hope this helps!

shopmondayfashion Oct 17, 2021

Good theme, but why can not display different pricing for each variant? Even though I set different prices but all of them display the same. What should I do to fix it?

Reply from Shopify Oct 21, 2021

Thanks for your feedback. Dawn is able to display the correct price for each variant, it sounds like an app might be causing an issue. If you have installed/uninstalled any apps recently, the App developer can investigate if you contact them directly or our Support team can put you in touch here (https://bit.ly/2AWw5VA)

Shop On In Oct 17, 2021

This is one of the best themes EVER!! I honestly went from slow to now having medium to fast loading. I am so excited and the themes are beautiful! This is actually a very easy theme to customize so don't get frustrated. Just go down the line and it'll come together. If you would like to check out my store so you can see what I mean then go for it! www.shoponin.com

Reply from Shopify Oct 21, 2021

Fantastic news that Dawn has helped improve your site speed, thanks for sharing! I can see that you've already got a good handle on Dawn's features, and we've gathered a bunch of tips and tricks here in our Help Center for those looking for more (https://bit.ly/3zUIh1N)

MAHARI Oct 15, 2021

You can't do anything with this stupid theme. Save your time and get something else. The smallest change you're trying to do has to be customized by an expert. Waste of time.

Reply from Shopify Oct 21, 2021

We appreciate the feedback you've provided for the Dawn theme and thank you for sharing this with us here. If there are unsupported customizations you'd like to see implemented, our Support team can log feature requests with our theme development team. Please feel free to let us know which features you'd like to see implemented by contacting us here: https://bit.ly/2AWw5VA

This theme is supported by Shopify

Have a question about this theme?

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

More themes made for Quick setup

More themes by Shopify

Brooklyn theme

Simple theme