Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

26 reviews

38% positive

  • 10 positive reviews
  • 9 neutral reviews
  • 7 negative reviews
Write a review
Gadgetrybe Sep 16, 2021

Somehow the product detail page looks so disarranged with limited customization options to help make things flow properly. Wouldn't it be nicer if the images on the product details page were arranged in slides, order than listing them, its chaos when you have up to 10 images for a product

Reply from Shopify Sep 25, 2021

Hi there! Thanks for your feedback, it helps us increase the usability of the product page for future updates. Our Help Center goes over options to customize your Dawn product page layout using sections here: https://bit.ly/3ERcs Our Theme Support team may also be able to help reduce your product image sizes (https://bit.ly/3ubw47Q), if you’re eligible for Design Time (https://bit.ly/3CLFaLGur)!

Apella Sep 16, 2021

This theme was perfect for our store and were so excited to use it. However, as soon as we published we realized that it is not compatible with most of the devices. None of the pages is being correctly shown. The Shopify Support parson says it as been integrated correctly. Don't know why this issue is occurring. Would be great if the same is fixed.

Reply from Shopify Sep 25, 2021

Hey there, thanks for reaching out about this! To help keep important info visible when images adapt to smaller screen sizes, I recommend following our image best practices (https://bit.ly/3lVU5fx), and try adding text to Dawn's image sections (https://bit.ly/3ucfVPx). If you’re still having issues, please contact our Support team again so we can take another look with you! https://bit.ly/2AWw5VA

InstaModern Sep 09, 2021

There is a bug on actual Android device, which is banner cannot display correct on your mobile device. I asked support team to check with dev team, looks like no one treat it seriously.

Reply from Shopify Sep 13, 2021

Thanks for flagging the bug to the support team! If not fixed already, we'll address it shortly.

MADEGREY Sep 09, 2021

While it adds some flexibility it also takes away flexibility that we are used to from old themes. It is too simplified and does not allow basic tweaks of banners, pictures, font size etc. One major issue is that any new features on the product pages will show up across all products without any possibility to opt out. Will not proceed with this theme and will wait for a better one to come out

Reply from Shopify Sep 13, 2021

Hi there! Thanks for the note. 👍 We are currently exploring adding more flexibility around font sizes, and the image banner section. Also a quick tip: To surface different sections across product pages, you can create different product templates and assign those to your products. Hope this helps!

This theme is supported by Shopify

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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Mobile preview for Dawn in the "Vintage" style

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