Dawn

A minimalist theme that lets product images take center stage.

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Free

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

82 reviews

39% positive

  • 32 positive reviews
  • 27 neutral reviews
  • 23 negative reviews
Write a review
Unwrapped Sthlm AB 5 days ago

Hey! I am just a bit disapointet that the theme doens't support Shopify's new filter option, it says "The current theme doesn’t support filters." When will you make an update to fix this? Thanks!

Reply from Shopify about 18 hours ago

Hey there! This message only shows when the theme you currently have published is a vintage theme. You will need to make Dawn your live theme in order to use the filter options. To learn more about using Storefront Filtering after doing this, see here (https://bit.ly/3BJyXSG)

Sheltahats Sep 12, 2022

I just spent days working on this new theme. Before I launched I double checked the product page. The Variant picker does not change to the color of the product the customer is looking at and has clicked on .The color does not change with the color shown. UPDATE. Ria S (Support Advisor): I totally agree. As I tried to replicate here to the theme editor it is really not working

Reply from Shopify Sep 12, 2022

Hi there, thanks for this review! If your variants have different images associated with them, the image will change when the variant picker is clicked. You can see this in action on the demo site for Dawn (https://bit.ly/3L6n8sG). If your theme is not behaving this way, please get in touch with support so we can narrow down the issue (https://bit.ly/2AWw5VA)

EDDGE Sep 12, 2022

Hi. How do I get a Best Seller block in the Dawn Theme?

Reply from Shopify Sep 13, 2022

Hey there, you can actually utilize the Featured Collection section and Automated Collections (https://bit.ly/3d9K79Z) for this! If you create a Collection and sort it by "Best Selling", you can assign that Collection to a Featured Collection section within your theme editor. This will show the Best Selling products on the page and you'll be able move the section to where you need it.

Urban Wings 101 Sep 05, 2022

Theme is a mess. Do not use this theme. Been flagged several times by Google Merchant Center for font size being too small on mobile. After increasing the size up to 130% now the text cuts off on mobile. Also not enough space between products. These have been known issues since 2020. Why haven't these issues been fixed? Changing.

Reply from Shopify Sep 05, 2022

Hey, thanks for your review. The text cutting off on mobile is not an expected behaviour for Dawn 6.0.2, this could be caused by an app or third party code interfering with the theme. For us to look into this, please reach out to our Support (https://bit.ly/2AWw5VA) so that we can gather more context on this as well as the Google Merchant Center flags that you're seeing.

This theme is supported by Shopify

Have a question about this theme?

Release notes

Version 2.4.0 - November 16, 2021

Dawn 2.4.0 introduces the ability to add links to the multicolumn section, and the ability to add an image to the email signup banner on the password page.

Added

  • You can now add a link to each column block on the multicolumn section.
  • Unit prices for each product line now appear on the cart page.
  • The password page now includes the ability to add an image background to further customize the look of your store. By default, the background is composed of an illustration that includes your theme’s accent color.

Fixes and improvements

  • We fixed an issue where the buttons on the image banner section were misaligned.
  • We fixed an issue with cart error translations.
  • We fixed an issue where the share functionality wasn’t reflecting the product’s variant.

Version 2.3.0 - October 14, 2021

Dawn 2.3.0 provides more customization power over the typography size of headings and body text across the theme. It also introduces a new setting on the image banner section to control its height on the page.

Added

  • New heading and body font size settings found in your theme’s typography settings give you more control over the size of text across the theme.
  • A new setting on the image banner section gives you more control over the height of the section on the page.

Version 2.2.0 - September 30, 2021

Dawn 2.2.0 introduces facet filtering to the search template and new customization options on the blog template.

Added

  • You’ll now find facet filtering on the search template, allowing buyers to filter their search results.
  • We’ve added a setting to give you control over the featured image height of blog posts on the blog template.
  • We’ve added support to display a product’s subscription status on the cart notification.

Fixes and improvements

  • We fixed an issue where the TikTok link was missing from the navigation menu drawer.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.