Dawn

A minimalist theme that lets product images take center stage.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

70 reviews

43% positive

  • 30 positive reviews
  • 23 neutral reviews
  • 17 negative reviews
Write a review
Undaba.es about 6 hours ago

I was trying to test it and have a look! But i am still uncertain! i have some issues into coping some pages and add the delivery info. but it gets all screw the information!!!

THRVCUSTOMS Jun 14, 2022

We love Dawn theme, thank you! Just a question we can't update our current theme to 5.0. Is it crucial to update to 5.0 or is it okay to stay at 4.0? We have some code changes in our theme maybe the reason why we can't update.

Reply from Shopify 7 days ago

Hello, thanks for your review! It is not necessary to update to Dawn 5.0.0 unless there is a specific feature that you want to use. Check our Releases log for version history (https://bit.ly/3QC20gt), and if you encounter issues with updating your theme feel free to contact support for a closer look (https://bit.ly/2AWw5VA)

Petrichor Tea Jun 09, 2022

This is a great theme for starting my store, thanks so much.

Reply from Shopify Jun 09, 2022

Hi there, the pleasure is ours! Thanks for using Dawn and for leaving a review. You can learn even more about Dawn's features here in our Help Center (https://bit.ly/3zUIh1N)

Colorful PoPo May 28, 2022

YouTube video cannot be intelligently scaled,in the description page and blog page.

Reply from Shopify May 31, 2022

Hey, thank you for your feedback. Videos inserted via RTEs (page/blog content, product description) rely on custom HTML to scale the content for different screen sizes. Products now support video media in lieu of inserting videos. You can get help with custom HTML in the forums (bit.ly/3NLmCk9), or if this isn't the issue you've described, reach out to our Support! (https://bit.ly/2AWw5VA)

This theme is supported by Shopify

Have a question about this theme?

Release notes

Version 2.3.0 - October 14, 2021

Dawn 2.3.0 provides more customization power over the typography size of headings and body text across the theme. It also introduces a new setting on the image banner section to control its height on the page.

Added

  • New heading and body font size settings found in your theme’s typography settings give you more control over the size of text across the theme.
  • A new setting on the image banner section gives you more control over the height of the section on the page.

Version 2.2.0 - September 30, 2021

Dawn 2.2.0 introduces facet filtering to the search template and new customization options on the blog template.

Added

  • You’ll now find facet filtering on the search template, allowing buyers to filter their search results.
  • We’ve added a setting to give you control over the featured image height of blog posts on the blog template.
  • We’ve added support to display a product’s subscription status on the cart notification.

Fixes and improvements

  • We fixed an issue where the TikTok link was missing from the navigation menu drawer.

Version 2.1.0 - September 14, 2021

Dawn 2.1.0 introduces miscellaneous bug fixes, including a fix for a commonly reported issue where the quality of images decreased when opening the product media modal.

Fixes and improvements

  • We fixed an issue with the hover animation duration on the blog template.
  • There was an issue with add to cart error messaging that’s now fixed.
  • We fixed a commonly reported issue where the quality of images decreased when opening the product media modal.
  • You can now display the day in your blog post’s publish date.
  • We added a scroll margin for login and recover pages.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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