Dawn

A minimalist theme that lets product images take center stage.

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Free

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

108 reviews

38% positive

  • 41 positive reviews
  • 34 neutral reviews
  • 33 negative reviews
Write a review
theprimaryfashion 6 days ago

I am not able to read release notes of latest update on page

The Flower Nook 7 days ago

Making many errors at check out.. makes customers so confused.

GUSC Mar 01, 2023

The updated version has Favicon option missing in theme settings. Could you please fix this?

Reply from Shopify Mar 03, 2023

Hey there! The most recent update of Dawn has the Favicon located in the Theme Settings > Logo > Favicon.

Simuluxe Feb 24, 2023

Down theme has some positive qualities, but there are some areas for improvement as well. Specifically, it seems that the theme may be complex or difficult to navigate, and perhaps not as user-friendly as it could be. To address these concerns, the developers of the "Down" theme may want to consider streamlining the interface and making it more intuitive for users. This could involve simplifying

Reply from Shopify Feb 24, 2023

Hello! Thank you for taking the time to provide your feedback. We'd love to take a look at some of your examples and ideas, please feel free to contact support so we can review (https://bit.ly/2AWw5VA)

This theme is supported by Shopify

Have a question about this theme?

Release notes

Version 7.0.0 - September 15, 2022

Dawn 7.0.0 introduces several fixes and enhancements to make the themes even more flexible and easy to use. We now offer additional customization options in the header to change the position of your logo, new ways of displaying your product page and featured product images, and a new complementary product block to help boost sales.

Added

  • The announcement bar section has a new setting that lets you set the text alignment.
  • The header is now more flexible. We added a new logo position option called “Middle center” to feature your logo in the center and your navigation menu on the left, on larger screens.
  • The product information section has a new layout option that allows you to split your product images into a two-column grid.
  • The product information section has a new block that allows you to display complementary products.
  • The product information and featured product sections now allow desktop media to be displayed on the left or on the right on larger screens.
  • We added pagination to the main collection list.
  • We introduced the ability to add and reorder sections, including app sections, to the customer account pages.

Changed

  • Important: We introduced new theme settings to style “product cards”, “blog cards” and “collection cards” separately. Prior to this update, all these components were styled with the cards’ theme settings. If you have previously updated the style of your cards, this update may cause visual changes to your product cards, blog cards, or collection cards. This can be modified by adjusting their styling in theme settings.
  • We introduced a new setting on the collage section to let you apply product card styling to all card types featured in the section.

Fixes and improvements

  • We fixed the setting that displays the product’s vendor name on the cart pop up notification.
  • We fixed an issue where the search dropdown window wasn’t matching the width of the search input field on smaller screens.
  • We fixed an issue where the quick add buttons would still display when JavaScript was disabled.
  • We fixed an issue where the login link wouldn’t display properly in the menu drawer on Android.
  • We fixed video controls not being clickable on the featured product section.
  • We fixed an issue with the cart notification overlapping the rest of the content on Safari v15.6.
  • We added max width to iFrames placed in the product description so the content doesn’t overflow.
  • We fixed the slider padding being different on Safari from the rest of the browsers.
  • We fixed an issue where manually inputting a quantity in the cart drawer could remove the item in question.
  • We fixed a bug to allow the removal of filters.
  • We fixed focus rings for Windows High Contrast mode.

Version 6.0.2 - June 23, 2022

Dawn 6.0.2 introduces a new cart drawer feature, additional customization options on the rich text section, and various fixes and enhancements.

Added

  • Important: We introduced new settings to the header section to control top and bottom section padding. This update may cause a visual change to your header. This can be modified by adjusting the bottom padding value.
  • We introduced a new theme setting that allows you to control what happens when an item is added to cart. Choose between a cart drawer, a pop-up notification, or linking directly to the cart page.
  • The rich text section is now more flexible. You can now customize the desktop content position, the content alignment, the size and formatting of headings, and the number of blocks added to the section.

Changed

  • Important: We moved “Show vendor” and “Enable cart note” checkboxes from the cart template to the theme settings under the heading “Cart”. This update may cause a visual change to your cart. This can be modified by adjusting the checkboxes in the theme settings.

Fixes and improvements

  • On larger screen sizes, the quick add modal included unnecessary empty space. This is now fixed.
  • We fixed an issue where the product media gallery sometimes hid the subsequent media when larger values of horizontal grid space were used.
  • The product media gallery included unnecessary empty space between the product media and the gallery controls. This is now fixed.
  • We fixed an issue where the collapsible row blocks in the collapsible content section were missing padding.
  • We fixed an issue where hiding the background of the content container on the slideshow section would not work if a gradient was set as the background color.
  • The recaptcha badge was not visible on the contact form. This is now fixed.
  • We fixed an issue where adding a menu block to the footer required a heading to display.
  • The experience of navigating paginated pages when using a screen reader or keyboard is improved.
  • We added a warning to the password footer link opening in a new tab, improving its accessibility.

Version 5.0.0 - April 19, 2022

Dawn v5.0.0 introduces new ways to customize the look and feel of your store with a vertical product filter layout, mega menu header style, and a quick add button option. This update also features fixes and improvements, including several accessibility enhancements.

Added

  • Important: We’ve introduced a new vertical product filter layout so you can further customize your store’s filters. You’ll find this setting in the collection and search templates. This update may cause a visual change to your theme. If you previously selected the “Collapse on desktop” checkbox, your filter layout will be changed to horizontal, which is the new default. If you’d like to achieve the collapsed style, select “Drawer” from the “Desktop filter layout” dropdown.
  • Important: You can now control the number of desktop and mobile grid columns in the collections list page, giving you more options to express your brand’s look and feel. This update may cause a layout change because columns will no longer automatically adjust to fill the available screen width. This can be modified by adjusting the number of columns setting.
  • We’ve added the ability to choose a mega menu style in the header section, providing better support for menus with many items.
  • You can now enable a quick add button on your product cards, allowing your customers to quickly add items to their cart. Find this setting in the collection template and the featured collection section.
  • The featured collection section is now more flexible. You can control the description, text styles, button styles, and layout in the section settings.
  • You can now adjust how many products to show in the product recommendations section, allowing you more control over the layout of your store.
  • The theme’s product filtering functionality now supports boolean (true or false) custom filters.

Fixes and improvements

  • Gradients will now be applied more predictably across the theme.
  • In some cases, the maximum price wasn’t showing on the price filter. This is now fixed.
  • We fixed an issue where navigation arrows were unexpectedly appearing on product pages.
  • The experience of navigating the slideshow section when using a screen reader or keyboard is improved.
  • We fixed an issue where unintended mobile menu items were being discovered by screen readers.
  • We removed an empty heading in the contact form, improving its accessibility.
  • There was an issue with vendor name visibility on the cart page that is now fixed.
  • We fixed an issue where the email signup text on the password page sometimes wasn’t visible.
  • The “Continue shopping” button on the gift card page wasn’t working as expected. This is now fixed.
  • The Shop Pay installments text will now be center aligned when there is no accompanying product media.
  • There were some spacing inconsistencies in the product media gallery. This is now fixed.
  • Empty columns in the multicolumn section were adding unnecessary vertical space. This is now fixed.
  • We’re now providing improved information on how to create meaningful alt text in the video section.
  • We fixed an issue with making products full width on featured collections.

Removed

  • In the collection and search templates, the “Collapse on desktop” checkbox has been removed from the filtering and sorting settings. If you’d like to achieve the collapsed style, select “Drawer” from the “Desktop filter layout” dropdown.

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Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.