Dawn

A minimalist theme that lets product images take center stage.

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Free

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

83 reviews

39% positive

  • 32 positive reviews
  • 27 neutral reviews
  • 24 negative reviews
Write a review
Jacqueline Tse Studio/ mad brooklyn 2 days ago

Confusing to your customers if you are going to use this template to sell digital products or a service. If "this is a physical product" is not selected on the product (because you are selling something that does not require shipping), then "shipping calculated at checkout" should not be displayed on the product page. There is no option to hide this confusing message for potential buyer.

Unwrapped Sthlm AB 7 days ago

Hey! I am just a bit disapointet that the theme doens't support Shopify's new filter option, it says "The current theme doesn’t support filters." When will you make an update to fix this? Thanks!

Reply from Shopify 3 days ago

Hey there! This message only shows when the theme you currently have published is a vintage theme. You will need to make Dawn your live theme in order to use the filter options. To learn more about using Storefront Filtering after doing this, see here (https://bit.ly/3BJyXSG)

Sheltahats Sep 12, 2022

I just spent days working on this new theme. Before I launched I double checked the product page. The Variant picker does not change to the color of the product the customer is looking at and has clicked on .The color does not change with the color shown. UPDATE. Ria S (Support Advisor): I totally agree. As I tried to replicate here to the theme editor it is really not working

Reply from Shopify Sep 12, 2022

Hi there, thanks for this review! If your variants have different images associated with them, the image will change when the variant picker is clicked. You can see this in action on the demo site for Dawn (https://bit.ly/3L6n8sG). If your theme is not behaving this way, please get in touch with support so we can narrow down the issue (https://bit.ly/2AWw5VA)

EDDGE Sep 12, 2022

Hi. How do I get a Best Seller block in the Dawn Theme?

Reply from Shopify Sep 13, 2022

Hey there, you can actually utilize the Featured Collection section and Automated Collections (https://bit.ly/3d9K79Z) for this! If you create a Collection and sort it by "Best Selling", you can assign that Collection to a Featured Collection section within your theme editor. This will show the Best Selling products on the page and you'll be able move the section to where you need it.

This theme is supported by Shopify

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Release notes

Version 2.5.0 - December 20, 2021

Dawn 2.5.0 introduces a new slideshow section and new settings to further customize existing sections like product information, image banner, and image with text.

Added

  • The new slideshow section lets you display content in a slideshow format. Use it to feature promotions, or as an introduction to different collections.
  • We’ve added new settings to the product template, letting you choose between stacked or thumbnail layouts for your product media on larger screens. You can also now control the size of the product media on product templates for larger screens.
  • New content alignment settings were added to the image banner and email signup banner sections.
  • The image with text section has a new content layout option which allows you to overlap the content and associated image for a unique look.

Version 2.4.0 - November 16, 2021

Dawn 2.4.0 introduces the ability to add links to the multicolumn section, and the ability to add an image to the email signup banner on the password page.

Added

  • You can now add a link to each column block on the multicolumn section.
  • Unit prices for each product line now appear on the cart page.
  • The password page now includes the ability to add an image background to further customize the look of your store. By default, the background is composed of an illustration that includes your theme’s accent color.

Fixes and improvements

  • We fixed an issue where the buttons on the image banner section were misaligned.
  • We fixed an issue with cart error translations.
  • We fixed an issue where the share functionality wasn’t reflecting the product’s variant.

Version 2.3.0 - October 14, 2021

Dawn 2.3.0 provides more customization power over the typography size of headings and body text across the theme. It also introduces a new setting on the image banner section to control its height on the page.

Added

  • New heading and body font size settings found in your theme’s typography settings give you more control over the size of text across the theme.
  • A new setting on the image banner section gives you more control over the height of the section on the page.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.