Dawn

A minimalist theme that lets product images take center stage.

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Free

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

108 reviews

38% positive

  • 41 positive reviews
  • 34 neutral reviews
  • 33 negative reviews
Write a review
theprimaryfashion 6 days ago

I am not able to read release notes of latest update on page

The Flower Nook 7 days ago

Making many errors at check out.. makes customers so confused.

GUSC Mar 01, 2023

The updated version has Favicon option missing in theme settings. Could you please fix this?

Reply from Shopify Mar 03, 2023

Hey there! The most recent update of Dawn has the Favicon located in the Theme Settings > Logo > Favicon.

Simuluxe Feb 24, 2023

Down theme has some positive qualities, but there are some areas for improvement as well. Specifically, it seems that the theme may be complex or difficult to navigate, and perhaps not as user-friendly as it could be. To address these concerns, the developers of the "Down" theme may want to consider streamlining the interface and making it more intuitive for users. This could involve simplifying

Reply from Shopify Feb 24, 2023

Hello! Thank you for taking the time to provide your feedback. We'd love to take a look at some of your examples and ideas, please feel free to contact support so we can review (https://bit.ly/2AWw5VA)

This theme is supported by Shopify

Have a question about this theme?

Release notes

Version 2.4.0 - November 16, 2021

Dawn 2.4.0 introduces the ability to add links to the multicolumn section, and the ability to add an image to the email signup banner on the password page.

Added

  • You can now add a link to each column block on the multicolumn section.
  • Unit prices for each product line now appear on the cart page.
  • The password page now includes the ability to add an image background to further customize the look of your store. By default, the background is composed of an illustration that includes your theme’s accent color.

Fixes and improvements

  • We fixed an issue where the buttons on the image banner section were misaligned.
  • We fixed an issue with cart error translations.
  • We fixed an issue where the share functionality wasn’t reflecting the product’s variant.

Version 2.3.0 - October 14, 2021

Dawn 2.3.0 provides more customization power over the typography size of headings and body text across the theme. It also introduces a new setting on the image banner section to control its height on the page.

Added

  • New heading and body font size settings found in your theme’s typography settings give you more control over the size of text across the theme.
  • A new setting on the image banner section gives you more control over the height of the section on the page.

Version 2.2.0 - September 30, 2021

Dawn 2.2.0 introduces facet filtering to the search template and new customization options on the blog template.

Added

  • You’ll now find facet filtering on the search template, allowing buyers to filter their search results.
  • We’ve added a setting to give you control over the featured image height of blog posts on the blog template.
  • We’ve added support to display a product’s subscription status on the cart notification.

Fixes and improvements

  • We fixed an issue where the TikTok link was missing from the navigation menu drawer.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.