Dawn

A minimalist theme that lets product images take center stage.

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Free

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

82 reviews

39% positive

  • 32 positive reviews
  • 27 neutral reviews
  • 23 negative reviews
Write a review
Unwrapped Sthlm AB 3 days ago

Hey! I am just a bit disapointet that the theme doens't support Shopify's new filter option, it says "The current theme doesn’t support filters." When will you make an update to fix this? Thanks!

Sheltahats 14 days ago

I just spent days working on this new theme. Before I launched I double checked the product page. The Variant picker does not change to the color of the product the customer is looking at and has clicked on .The color does not change with the color shown. UPDATE. Ria S (Support Advisor): I totally agree. As I tried to replicate here to the theme editor it is really not working

Reply from Shopify 14 days ago

Hi there, thanks for this review! If your variants have different images associated with them, the image will change when the variant picker is clicked. You can see this in action on the demo site for Dawn (https://bit.ly/3L6n8sG). If your theme is not behaving this way, please get in touch with support so we can narrow down the issue (https://bit.ly/2AWw5VA)

EDDGE Sep 12, 2022

Hi. How do I get a Best Seller block in the Dawn Theme?

Reply from Shopify 13 days ago

Hey there, you can actually utilize the Featured Collection section and Automated Collections (https://bit.ly/3d9K79Z) for this! If you create a Collection and sort it by "Best Selling", you can assign that Collection to a Featured Collection section within your theme editor. This will show the Best Selling products on the page and you'll be able move the section to where you need it.

Urban Wings 101 Sep 05, 2022

Theme is a mess. Do not use this theme. Been flagged several times by Google Merchant Center for font size being too small on mobile. After increasing the size up to 130% now the text cuts off on mobile. Also not enough space between products. These have been known issues since 2020. Why haven't these issues been fixed? Changing.

Reply from Shopify Sep 05, 2022

Hey, thanks for your review. The text cutting off on mobile is not an expected behaviour for Dawn 6.0.2, this could be caused by an app or third party code interfering with the theme. For us to look into this, please reach out to our Support (https://bit.ly/2AWw5VA) so that we can gather more context on this as well as the Google Merchant Center flags that you're seeing.

This theme is supported by Shopify

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Release notes

Version 4.0.0 - March 8, 2022

Dawn 4.0.0 introduces the ability to control how many columns appear in many of your sections and templates, and allows you to define heading text size in all sections. This update also features fixes and improvements, including a fix ensuring the correct product details display in the cart notification.

Added

  • Important: You can now define the size of your heading text in all sections, giving you more options to express your brand’s look and feel. This update may cause your theme's headings to appear bigger. To revert this, change your heading size settings to “Small”.
  • Important: You can now control the number of desktop and mobile grid columns in many sections and templates, giving you more flexibility to customize the look of your store. This update may cause a layout change in some areas of your theme because columns will no longer automatically adjust to fill the available screen width. This can be modified by adjusting the number of columns setting in the affected areas. Find this new setting in: blog posts (desktop only), collection template, collection list, featured collection, multicolumn, product recommendations, and search results template.
  • Duty charges will now be displayed on customer account order pages if applicable.

Changed

  • Commenting on blog posts requires all fields to be filled in for a blog comment to be submitted.

Fixes and improvements

  • Sometimes, incorrect product information was appearing in the cart notification. This is now fixed.
  • We fixed an issue that affected filtering on collection pages.
  • We fixed an accessibility issue where some links caused unnecessary page refreshes when clicked.
  • We improved the performance of the product page.
  • In some cases, pagination was inaccurate on sections like featured collection. This is now fixed.
  • An issue in the slideshow section sometimes caused borders to appear unexpectedly. This is now fixed.
  • We fixed an issue that sometimes caused product images in the cart to display incorrectly.
  • We fixed an issue in the footer where several elements were misaligned.
  • There was an issue with the scrollbar styling in the footer that’s now fixed.
  • We updated the collapsed filter and sort icon so it looks consistent against any background color.
  • We optimized the padding on desktop header menu dropdowns.
  • We fixed an issue where shadows weren’t displaying as expected.
  • We fixed an issue with the desktop header menu dropdown animations.
  • We updated the SEO metadata for collection pages.
  • We fixed an issue with header menus not opening on older browsers.

Version 3.0.0 - January 27, 2022

Dawn 3.0.0 introduces a new suite of theme style settings to let you customize the overall look and feel of your store.

Added

  • Layout theme settings let you change the amount of spacing between each section, as well as the spacing between repeated items within sections.
  • New theme settings let you change the look of your buttons, variant pills, inputs, badges, media, content containers, drawers, dropdowns, and pop-ups by editing their borders, corners, and shadow effects.
  • New theme settings on cards (product cards, collection cards, blog cards, collage section cards) let you pick from different styles, define text alignment, and edit their borders, corners, and shadow effects.
  • The new collapsible content section lets you add content to your pages using a layout composed of collapsible rows. It’s ideal to build a frequently asked questions page, or add a section with secondary information to your product pages.
  • We added new icon options to the collapsible row block on the product page.
  • We added a new color scheme setting on many sections, allowing more flexibility to customize the look of your store. Find it in: blog posts, collage, collapsible content, collection banner, contact form, custom liquid, featured collection, featured product, multicolumn, page, and product recommendations.
  • New top and bottom padding settings were added on most sections, letting you define the amount of space at the top and bottom of the section. Find it in: blog posts, cart items, collage, collapsible content, collection list, collection product grid, contact form, custom liquid, email signup, featured collection, featured product, footer, image with text, search results, multicolumn, product information, page, product recommendations, rich text, and video.
  • You can now define the amount of space between your header and the following section with a new bottom margin setting on the header section.
  • You can now define the amount of space between your footer and the previous section with a new top margin setting on the footer section.
  • We added support for app blocks to the featured product section.

Changed

  • The page width layout setting where you set the maximum width of your online store pages has changed to offer a range from 1000px to 1600px.

Removed

  • Important: Dawn no longer includes the Craft preset. If you’re interested in achieving the Craft look, you can now install the new Craft theme.

Version 2.5.0 - December 20, 2021

Dawn 2.5.0 introduces a new slideshow section and new settings to further customize existing sections like product information, image banner, and image with text.

Added

  • The new slideshow section lets you display content in a slideshow format. Use it to feature promotions, or as an introduction to different collections.
  • We’ve added new settings to the product template, letting you choose between stacked or thumbnail layouts for your product media on larger screens. You can also now control the size of the product media on product templates for larger screens.
  • New content alignment settings were added to the image banner and email signup banner sections.
  • The image with text section has a new content layout option which allows you to overlap the content and associated image for a unique look.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.