Dawn

A minimalist theme that lets product images take center stage.

Great for

  • Baby and kids, Books, music, and video, Business equipment and supplies, Clothing, Health and beauty, Jewelry and accessories
  • Quick setup, Visual storytelling

Free

Great for

  • Baby and kids, Books, music, and video, Business equipment and supplies, Clothing, Health and beauty, Jewelry and accessories
  • Quick setup, Visual storytelling

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

74 reviews

42% positive

  • 31 positive reviews
  • 24 neutral reviews
  • 19 negative reviews
Write a review
Sparesbarn Aug 02, 2022

Yes, It's a good theme and I like it. But I didn't find breadcrumb, it will be bad for SEO, Can a developer add this feature?

Reply from Shopify Apr 11, 2022

Hello, thanks for reviewing Dawn. You might be able to increase the size of your header menu by adjusting the 'font size scale' in Theme Settings > Typography > Body. The further you increase the font size scale, the larger your text will appear. If this doesn't resolve it, you can reach out to Support to discuss your options (see https://bit.ly/2AWw5VA)

mykidslounge Jul 31, 2022

I have just updated from DAWN 2.5.0 to 6.0.2 and I am shocked that Image Banners are completely Blurry! How is this possible when everything comes down to visuals. Where can I find a fix for this as this is definitely not acceptable in this day of age. Furthermore why is it still not possible to use two different images for Desktop and Mobile without an extreme workaround code?

Reply from Shopify 14 days ago

Hello, thank you for the feedback. Definitely reach out to our support (https://bit.ly/2AWw5VA) so we can investigate your Image Banners - as this may be a bug. Also, our developers are always looking for suggestions for future updates, so feel free to mention any feature requests if you contact support!

AquaSprouts Jul 08, 2022

Great theme that has all core functions and lots of room for customizations! The major benefit is that Shopify updates it regularly. That said, look up how to 'update Shopify theme without losing content or customization'. If you don't want to counterproductively re-customize everything manually when updating to the latest theme version, you can just overwrite/copy the .json files.

Reply from Shopify Jul 12, 2022

Hey there! Thanks for the feedback, we are excited to hear that you're enjoying the theme. This is definitely a great tip, I would recommend checking out our .dev website (https://bit.ly/3aBGB6L) for more information on .json files and other development tools you can use!

Luxalete Athletics Jun 30, 2022

We love the Dawn Theme but are still on version 4.0.0 and we want to upgrade to the newest version 6.0.2 but are unable to without redoing every page and all the customizations. I see online that you can now transfer existing customization with the new Shopify update , but don't have that option. Shopify, please help???

Reply from Shopify Jul 01, 2022

Hey! If you are using a theme that has received code modifications, those modifications won't copy over. If you do not see the option at all to update your theme, please contact support so we can take a closer looks (https://bit.ly/2AWw5VA)

This theme is supported by Shopify

Have a question about this theme?

Release notes

Version 2.3.0 - October 14, 2021

Dawn 2.3.0 provides more customization power over the typography size of headings and body text across the theme. It also introduces a new setting on the image banner section to control its height on the page.

Added

  • New heading and body font size settings found in your theme’s typography settings give you more control over the size of text across the theme.
  • A new setting on the image banner section gives you more control over the height of the section on the page.

Version 2.2.0 - September 30, 2021

Dawn 2.2.0 introduces facet filtering to the search template and new customization options on the blog template.

Added

  • You’ll now find facet filtering on the search template, allowing buyers to filter their search results.
  • We’ve added a setting to give you control over the featured image height of blog posts on the blog template.
  • We’ve added support to display a product’s subscription status on the cart notification.

Fixes and improvements

  • We fixed an issue where the TikTok link was missing from the navigation menu drawer.

Version 2.1.0 - September 14, 2021

Dawn 2.1.0 introduces miscellaneous bug fixes, including a fix for a commonly reported issue where the quality of images decreased when opening the product media modal.

Fixes and improvements

  • We fixed an issue with the hover animation duration on the blog template.
  • There was an issue with add to cart error messaging that’s now fixed.
  • We fixed a commonly reported issue where the quality of images decreased when opening the product media modal.
  • You can now display the day in your blog post’s publish date.
  • We added a scroll margin for login and recover pages.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.