Dawn

A minimalist theme that lets product images take center stage.

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Free

Includes support for:

  • Quick view
  • Mega menu
  • Sticky header

See all features here

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

83 reviews

39% positive

  • 32 positive reviews
  • 27 neutral reviews
  • 24 negative reviews
Write a review
Jacqueline Tse Studio/ mad brooklyn 9 days ago

Confusing to your customers if you are going to use this template to sell digital products or a service. If "this is a physical product" is not selected on the product (because you are selling something that does not require shipping), then "shipping calculated at checkout" should not be displayed on the product page. There is no option to hide this confusing message for potential buyer.

Reply from Shopify 4 days ago

Hey there! You can remove this on all products by editing the Language within the theme - see this screenshot (https://bit.ly/3tjwXfJ) showing how to do this. If you need this only for some products, please reach out here (https://bit.ly/2AWw5VA) to our Support to request a customization for your theme!

Unwrapped Sthlm AB Sep 23, 2022

Hey! I am just a bit disapointet that the theme doens't support Shopify's new filter option, it says "The current theme doesn’t support filters." When will you make an update to fix this? Thanks!

Reply from Shopify 10 days ago

Hey there! This message only shows when the theme you currently have published is a vintage theme. You will need to make Dawn your live theme in order to use the filter options. To learn more about using Storefront Filtering after doing this, see here (https://bit.ly/3BJyXSG)

Sheltahats Sep 12, 2022

I just spent days working on this new theme. Before I launched I double checked the product page. The Variant picker does not change to the color of the product the customer is looking at and has clicked on .The color does not change with the color shown. UPDATE. Ria S (Support Advisor): I totally agree. As I tried to replicate here to the theme editor it is really not working

Reply from Shopify Sep 12, 2022

Hi there, thanks for this review! If your variants have different images associated with them, the image will change when the variant picker is clicked. You can see this in action on the demo site for Dawn (https://bit.ly/3L6n8sG). If your theme is not behaving this way, please get in touch with support so we can narrow down the issue (https://bit.ly/2AWw5VA)

EDDGE Sep 12, 2022

Hi. How do I get a Best Seller block in the Dawn Theme?

Reply from Shopify Sep 13, 2022

Hey there, you can actually utilize the Featured Collection section and Automated Collections (https://bit.ly/3d9K79Z) for this! If you create a Collection and sort it by "Best Selling", you can assign that Collection to a Featured Collection section within your theme editor. This will show the Best Selling products on the page and you'll be able move the section to where you need it.

This theme is supported by Shopify

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Release notes

Version 2.2.0 - September 30, 2021

Dawn 2.2.0 introduces facet filtering to the search template and new customization options on the blog template.

Added

  • You’ll now find facet filtering on the search template, allowing buyers to filter their search results.
  • We’ve added a setting to give you control over the featured image height of blog posts on the blog template.
  • We’ve added support to display a product’s subscription status on the cart notification.

Fixes and improvements

  • We fixed an issue where the TikTok link was missing from the navigation menu drawer.

Version 2.1.0 - September 14, 2021

Dawn 2.1.0 introduces miscellaneous bug fixes, including a fix for a commonly reported issue where the quality of images decreased when opening the product media modal.

Fixes and improvements

  • We fixed an issue with the hover animation duration on the blog template.
  • There was an issue with add to cart error messaging that’s now fixed.
  • We fixed a commonly reported issue where the quality of images decreased when opening the product media modal.
  • You can now display the day in your blog post’s publish date.
  • We added a scroll margin for login and recover pages.

Version 2.0.0 - August 31, 2021

Introducing Dawn, a new free theme by Shopify. Dawn features a minimal design and a pared back layout that lets product images take center stage.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.