Dawn

A minimalist theme that lets product images take center stage.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

42 reviews

38% positive

  • 16 positive reviews
  • 15 neutral reviews
  • 11 negative reviews
Write a review
Exoprints Jan 12, 2022

Why can't I change a product page without effecting the other product pages? When I customize one product page the others copy the customizations

Reply from Shopify 11 days ago

Hi there! By default all products share the same 'Default product' template, but you can create and edit more templates via the Theme Editor using the dropdown menu at the top center. Once created, you can apply the template to the products in question from the Product editing area. This process is the same for almost all page types. Full instructions here: https://bit.ly/33s2n9B

kohcote Dec 29, 2021

I love it, just if you can add fast steps for collections titles

Reply from Shopify Jan 10, 2022

Hey there, glad you're enjoying Dawn! We'd love to take a closer look at this request and any examples, please feel free to open a ticket here: https://bit.ly/2AWw5VA

lozaat Dec 28, 2021

I like its but I can't change the price color different than the title and compare price color

Reply from Shopify Jan 10, 2022

Hi, thank you for this feedback. By default the price and title share the same colour to help merchants maintain a professional look and feel. If this is a crucial feature for branding purposes, or any other clear business purpose, our Theme Support team may be able to modify your theme to add independent colour settings: https://bit.ly/2AWw5VA

ohbaka Dec 28, 2021

Love this theme, easy to use and great for a more minimalist store. Noticed that any input (search, price filter) the label text stays even after you start typing. This makes it difficult/impossible for users to see what they're typing since the text overlaps, please fix!

Reply from Shopify Jan 10, 2022

Hello, thanks for your review. On a clean installation of the latest version of Dawn, the input field placeholder text will shrink into the upper left corner when the user gives focus to the field. Our Theme Support team may be able to review your copy of Dawn to locate the source of the issue, feel free to open a ticket and share any examples with us here: https://bit.ly/2AWw5VA

This theme is supported by Shopify

Have a question about this theme?

Release notes

Version 3.0.0 - January 27, 2022

Dawn 3.0.0 introduces a new suite of theme style settings to let you customize the overall look and feel of your store.

Added

  • Layout theme settings let you change the amount of spacing between each section, as well as the spacing between repeated items within sections.
  • New theme settings let you change the look of your buttons, variant pills, inputs, badges, media, content containers, drawers, dropdowns, and pop-ups by editing their borders, corners, and shadow effects.
  • New theme settings on cards (product cards, collection cards, blog cards, collage section cards) let you pick from different styles, define text alignment, and edit their borders, corners, and shadow effects.
  • The new collapsible content section lets you add content to your pages using a layout composed of collapsible rows. It’s ideal to build a frequently asked questions page, or add a section with secondary information to your product pages.
  • We added new icon options to the collapsible row block on the product page.
  • We added a new color scheme setting on many sections, allowing more flexibility to customize the look of your store. Find it in: blog posts, collage, collapsible content, collection banner, contact form, custom liquid, featured collection, featured product, multicolumn, page, and product recommendations.
  • New top and bottom padding settings were added on most sections, letting you define the amount of space at the top and bottom of the section. Find it in: blog posts, cart items, collage, collapsible content, collection list, collection product grid, contact form, custom liquid, email signup, featured collection, featured product, footer, image with text, search results, multicolumn, product information, page, product recommendations, rich text, and video.
  • You can now define the amount of space between your header and the following section with a new bottom margin setting on the header section.
  • You can now define the amount of space between your footer and the previous section with a new top margin setting on the footer section.
  • We added support for app blocks to the featured product section.

Changed

  • The page width layout setting where you set the maximum width of your online store pages has changed to offer a range from 1000px to 1600px.

Removed

  • Important: Dawn no longer includes the Craft preset. If you’re interested in achieving the Craft look, you can now install the new Craft theme.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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