Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Cross-selling
  • Recommended products
  • Blogs
  • Promo banners
  • FAQ page
  • Product reviews

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Sticky header
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Cross-selling
  • Recommended products
  • Blogs
  • Promo banners
  • FAQ page
  • Product reviews

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Sticky header
  • Recommended products

14 reviews

29% positive

  • 4 positive reviews
  • 4 neutral reviews
  • 6 negative reviews
Write a review
Rose & Lime about 16 hours ago

I love it, but I miss the slideshows or the option to have a banner that is more customizable in the width. Hope they can integrate that section soon.

Florature 3 days ago

I really want to give this theme a good review but for some reason my "buy now" button is not working correctly. Every time a customer uses it, it reads "transaction failed" and does not direct you to the check out section of the store. I am grateful though because everything else seems to work perfectly!

Vincent Triola 5 days ago

I am pleased with Dawn, and I think with a few tweaks it will be great for everyone. Thanks.

Gadgetrybe 5 days ago

Somehow the product detail page looks so disarranged with limited customization options to help make things flow properly. Wouldn't it be nicer if the images on the product details page were arranged in slides, order than listing them, its chaos when you have up to 10 images for a product

This theme is supported by Shopify

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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Mobile preview for Dawn in the "Vintage" style

Quick setup