Drop

Product release focused for optimized audience anticipation and hype

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Store locator
  • Countdown timer
  • Color swatches
  • Quick view

See all features here

$280 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Store locator
  • Countdown timer
  • Color swatches
  • Quick view

See all features here

Theme highlights

Countdown

Build hype and set dates for product launches or increase buyer urgency with a countdown to the end of a sale. No apps required

Product grid videos

Animate product grids and collection pages with auto-playing product videos.

Free support and free updates

Update free for a lifetime regardless of future price or feature changes. Supported by a team that has worked with Shopify since day 1.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Drop comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Flash sales
Designed with features for running time-based promotions
High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Drop comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Flash sales
Designed with features for running time-based promotions
High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

8 reviews

100% positive

  • 8 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
supersicko art Feb 09, 2023

Love the theme - exactly what I was looking for - and the support is awesome, nice and super fast!

Reply from We are Underground Feb 09, 2023

Thank you so much for your kind review. We are very pleased to hear that you have had good experiences with our support team. We are here to help if you have any further questions

Freedom Rave Wear Nov 03, 2022

Not only is the theme New and Unique which helps set our brand apart from others, but the support has been incredible compared to other themes I have purchased on Shopify in the past. The ability to time product drops fits our brand very well. If you want the easy to use 2.0 theme editing and support documentation for the perfect website, this is it. Always available when I need assistance.

Toned Apr 22, 2022

Amazing theme! Best support ⭐️⭐️⭐️⭐️⭐️

Clementine Countdowns Apr 01, 2022

Jason from support was wildly helpful and resolved a handful of details quickly and effectively. I look forward to using this theme for a long time.

This theme is supported by We are Underground

Have a question about this theme?

Release notes

Version 2.0.1 - April 1, 2022

The main purpose of this release was to fix bugs encountered in theme support and to introduce an additional preset named countdown

Fixes and other improvements

  • Fix a bug with featured collection that would stop products from scrolling on mobile_nav_scheme
  • Fix a but with article content that would render it beneath the sidebar on mobile
  • Fix an issue that prevented form errors from disappearing
  • Add information on product grid videos to inform of MP4 requirements
  • Fixed a style error that incorrectly showed borders on footer content in mobile browsers
  • Remove incorrect borders from product image modal navigation buttons
  • Correct an issue with the line height of product upsell variants
  • Add antialiasing to text content to improve appearance
  • Add Countdown preset style
  • Add minimum width to product grid swatch labels to improve appearance

Version 2.0.0 - March 3, 2022

The main purpose of this release was to simplify and improve the countdown and launch features now that collection metafields are supported.

Fixes and other improvements

  • Fix a bug causing the line item properties information to not pass to the cart
  • Fix a bug with quickshop showing on a sold out products
  • Update countdown section to live update when countdown hits zero
  • Update featured product section to live update when countdown hits zero
  • Update collection template header countdown to live update when countdown hits zero
  • Update the way the coming soon and sale features work. No longer supporting [#launch_date] or [#sale_end] short codes using metafields for all cases now. If a product has a collection and that collection has a my_fields.launch or my_fields.sale_end date set into the future it will be a coming soon product. You can override the date on the collection by putting a date on the product itself.

Version 1.3.1 - February 9, 2022

The main purpose of this release was to apply fixes for documented bugs.

Fixes and other improvements

  • Fix an issue with the collection template sort by and filter blocks if one or the other is not used
  • Fix an issue requiring two clicks on mobile to open product in product grid
  • Fix an issue with increasing or decreasing quantity using keyboard controls
  • Improved loading speed when using Safari browser

Stores using Drop

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.