Expression

Ideal for promotion-focused stores with large inventories

Great for

  • Home and garden, Art and entertainment, Clothing and accessories
  • Any catalog size

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Home and garden, Art and entertainment, Clothing and accessories
  • Any catalog size

Theme highlights

Flexible content-led design

Versatile sections including a customisable sidebar, mini collection cards and editorial-style image & text columns let your content shine.

Compete with big retailers

Loaded with all the tools you need: SEO, flexible sections, promotions, advanced product filters and much, much more.

10+ years of experience

Who else can say that? We know what works, because we’ve tried it all. We’ve poured our expertise into every corner of this theme.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Expression comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Cart and checkout

  • Cart notes

Marketing and conversion

  • Blogs
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Color swatches
  • Image galleries
  • Image rollover
  • Image zoom
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Product filtering and sorting
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Expression comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Cart and checkout

  • Cart notes

Marketing and conversion

  • Blogs
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Color swatches
  • Image galleries
  • Image rollover
  • Image zoom
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Product filtering and sorting
  • Recommended products

63 reviews

97% positive

  • 61 positive reviews
  • 1 neutral reviews
  • 1 negative reviews
Write a review
Mmmpineapple Oct 26, 2012

Wow! This theme is gorgeous, and really professional. The customization options seem endless, plus there is a wealth of information and support on their site (which is easy to navigate!) Plus, I had an issue with one of my jQuery functions not displaying properly and the team was quick to fix it for me! A super responsive support team shows they really care about their work and their customers!

Bungalow Kids Oct 15, 2012

I love this theme. It is really easy to use and looks great. There is a lot of customization that you can add and look different from most other websites. The support team is also great, they get back to you quickly and document any issues so that people who have the same question later can easily find a step by step answer. I would highly reccomend this template!

The Austintic Boutique Aug 30, 2012

We love this theme, it's so easy to navigate. The developers were also great to work with and their response time is quick.

Vivcore Jul 10, 2012

I'm a little late writing this review, but I've been using this theme for a long time now and still totally in love with it! Super versatile and easy to customize look to fit your shop's style. When I needed assistance the developers were quick and helpful, can't recommend it enough!

This theme is supported by Clean Canvas

Have a question about this theme?

Stores using Expression

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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