Focal

A bold grid-style theme, perfect for lifestyle and product imagery

Great for

  • Clothing and accessories, Electronics, Health and beauty
  • Any catalog size
  • Editorial content, High-volume stores, Visual storytelling

$300 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Electronics, Health and beauty
  • Any catalog size
  • Editorial content, High-volume stores, Visual storytelling

Theme highlights

Adaptable to your brand

Bring your brand to life with individual custom color sections, adaptable elements, elegant animations, and many more powerful settings.

Tell your story

With more than 20 built-in sections, create unique and creative landing pages to engage your customers and promote your brand identity.

Cross-selling capabilities

Designed to help you increase sales through powerful features like product recommendations on product and cart pages and sticky Add to cart.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Focal comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Focal comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

221 reviews

98% positive

  • 217 positive reviews
  • 1 neutral reviews
  • 3 negative reviews
Write a review
Obsidian Piercing 7 days ago

Very good theme from Maestrooo again, we were using their theme "Prestige" before, I have to say this one is even better ! coupled to the new theme editor 2.0 it works just like a charm :) I had couple of appointments with Shopify Experts/Agencies, we were gonna have to pay a lot of money to have something similar to what Focal gives us for only 300$..

Cornelia James 8 days ago

These guys are absolute superstars - couldn't ask for more Theme is brilliantly well built - they have put real care and attention in. Billions of theme customiser options and a clean codebase if you want to make your own edits. A*****

Snake Oil Provisions Apr 15, 2022

We've been using theme for about 4 months now, and it's outstanding. Out of the box it's quite flexible, easy to use, and feature-rich, but if you're familiar with css or liquid at all, you'll find meticulously organized and well-annotated code under the hood that makes small tweaks a breeze. Maestrooo's customer service is top-tier. Their responses are as thoughtful and meticulous as their code.

Mokai Mar 31, 2022

HIGHLY DISAPPOINTED FOCAL. 1. Quick view is only available for color swatches. 2. Text size can't be modified by px (only small, medium, large), 3. Blog excerpts show the entire article. 4. The upsell is just a "You may also like". 5. Quick buy is another button right above add to cart (must keep both). 5+ more. SUPPORT replies "hire someone to customize" to everything you ask. NOT RECOMMENDED!

Reply from Maestrooo Apr 02, 2022

We're sorry to hear you're having a bad experience with the theme. We have answered with lot of details to your questions by email, please refer to our latest email for more info. Our support indeed does not cover customization, and we encourage people to fully try the theme in trial mode (it is free for an unlimited period) to ensure the theme covers their needs.

This theme is supported by Maestrooo

Have a question about this theme?

Release notes

Version 8.10.2 - May 11, 2022

Fixes

  • Promotion block now uses the heading and text colors specified in the settings as a default (instead of black) if none is explicitly defined.
  • Fixed an issue where featured collection could show an unwanted scrollbar under rare circumstances.

Version 8.10.1 - May 4, 2022

Fixes

  • Fix an issue where spacing would be incorrect on mobile if a search would return no results.

Version 8.10.0 - May 2, 2022

Added

  • Focal now contains a new preset called "Sapphire". This new preset is pre-configured with a set of light and pastel colors, elegant typographies, as well as thin icons. It is ideal for brands who want to give their store a luxury looking to their store.

Fixes

  • Fix a layout issue when using manually selected product recommendations on the product page.

Stores using Focal

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $300 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Visual storytelling

Showcase theme

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More themes by Maestrooo

Warehouse theme

The Metal style of the Warehouse theme
Mobile preview for Focal in the "Metal" style
Warehouse $300 USD

Dropshippers, Flash sales, Selling internationally

Prestige theme

The Allure style of the Prestige theme
Mobile preview for Focal in the "Allure" style
Prestige $300 USD

Editorial content, Visual storytelling, Physical stores