Focal

A bold grid-style theme, perfect for lifestyle and product imagery

Great for

  • Clothing and accessories, Electronics, Health and beauty
  • Any catalog size
  • Editorial content, High-volume stores, Visual storytelling

$300 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Electronics, Health and beauty
  • Any catalog size
  • Editorial content, High-volume stores, Visual storytelling

Theme highlights

Adaptable to your brand

Bring your brand to life with individual custom color sections, adaptable elements, elegant animations, and many more powerful settings.

Tell your story

With more than 20 built-in sections, create unique and creative landing pages to engage your customers and promote your brand identity.

Cross-selling capabilities

Designed to help you increase sales through powerful features like product recommendations on product and cart pages and sticky Add to cart.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Focal comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Focal comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

228 reviews

97% positive

  • 222 positive reviews
  • 1 neutral reviews
  • 5 negative reviews
Write a review
Saferexpert 9 days ago

We have a video playing in the background on one of our client’s websites. There is no audio on the video. However, since the theme ‘auto mutes’ the video in the background by default, when viewing the video on mobile from Vimeo it shows the ‘tap to unmute’ symbol in front of the video, which is not desirable and is very noticeable. I contacted the support team and they don't to fixed it.

Reply from Maestrooo 9 days ago

We're sorry to hear about your bad experience. Indeed, autoplay requires video to be muted, which is a requirement of browsers. When using Vimeo, they currently show an auto-mute symbol, which cannot be controlled (this all happens on Vimeo side). We hope for Shopify to allow in the future the ability to upload MP4 video directly in the editor to improve video support :).

tertulha 13 days ago

Paguei em um tema que não faz integração com os checkouts do Brasil e ainda por cima não fica com velocidade nem razoável. Tentei falar com o suporte, mas não fizeram nada...falam que está compatível. Usem um tema gratuito mesmo - pagar e ter zero suporte não compensa.

Reply from Maestrooo 12 days ago

We're sorry to hear you are having a bad experience with our theme. However, as said at support, we do not cover third-party checkouts as those are not part of the core platform of Shopify. Our themes are made to work with Shopify official checkout exclusively, while third-party checkouts must be supported by their respective developers.

BRANWYN | Performance Innerwear Jun 08, 2022

The guys that did this theme are amazing. I've installed the theme, and reached out to them to see if they could do couple of little tweaks on it. ( Swap the position of the slideshow header & description. ) They did it for free. ( Where Shopify professionals asked for $200+. ) On too of that, they're polite, fast to respond to the emails, and really helpful.

simplythedesk Jun 04, 2022

Absolutely great experience!!! Thanks a lot! - fast response time (within 3h only I already had my answers I was looking for) - very friendly and professional response - well explained answers with screen shot to make it easy to understand and to follow the support instructions - Jamey also took a look at my store to support with the issues I had. That's real customer service!

This theme is supported by Maestrooo

Have a question about this theme?

Release notes

Version 8.10.1 - May 4, 2022

Fixes

  • Fix an issue where spacing would be incorrect on mobile if a search would return no results.

Version 8.10.0 - May 2, 2022

Added

  • Focal now contains a new preset called "Sapphire". This new preset is pre-configured with a set of light and pastel colors, elegant typographies, as well as thin icons. It is ideal for brands who want to give their store a luxury looking to their store.

Fixes

  • Fix a layout issue when using manually selected product recommendations on the product page.

Version 8.9.0 - April 22, 2022

Changes

  • The "featured products" and "recommended products" now use the new "product_list" setting to connect multiple products more easily.

Fixes

  • Fixed minor issues when product images are directly uploaded as WebP format (this is not recommended though as WebP format is not widely supported by browsers).
  • Inventory for incoming transfers without estimated arrival dates will now show up correctly.

Stores using Focal

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $300 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.