Focal

A bold grid-style theme, perfect for lifestyle and product imagery

Great for

  • Clothing and accessories, Electronics, Health and beauty
  • Any catalog size
  • Editorial content, High-volume stores, Visual storytelling

$300 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Electronics, Health and beauty
  • Any catalog size
  • Editorial content, High-volume stores, Visual storytelling

Theme highlights

Adaptable to your brand

Bring your brand to life with individual custom color sections, adaptable elements, elegant animations, and many more powerful settings.

Tell your story

With more than 20 built-in sections, create unique and creative landing pages to engage your customers and promote your brand identity.

Cross-selling capabilities

Designed to help you increase sales through powerful features like product recommendations on product and cart pages and sticky Add to cart.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Focal comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Focal comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

228 reviews

97% positive

  • 222 positive reviews
  • 1 neutral reviews
  • 5 negative reviews
Write a review
Saferexpert 10 days ago

We have a video playing in the background on one of our client’s websites. There is no audio on the video. However, since the theme ‘auto mutes’ the video in the background by default, when viewing the video on mobile from Vimeo it shows the ‘tap to unmute’ symbol in front of the video, which is not desirable and is very noticeable. I contacted the support team and they don't to fixed it.

Reply from Maestrooo 9 days ago

We're sorry to hear about your bad experience. Indeed, autoplay requires video to be muted, which is a requirement of browsers. When using Vimeo, they currently show an auto-mute symbol, which cannot be controlled (this all happens on Vimeo side). We hope for Shopify to allow in the future the ability to upload MP4 video directly in the editor to improve video support :).

tertulha 13 days ago

Paguei em um tema que não faz integração com os checkouts do Brasil e ainda por cima não fica com velocidade nem razoável. Tentei falar com o suporte, mas não fizeram nada...falam que está compatível. Usem um tema gratuito mesmo - pagar e ter zero suporte não compensa.

Reply from Maestrooo 12 days ago

We're sorry to hear you are having a bad experience with our theme. However, as said at support, we do not cover third-party checkouts as those are not part of the core platform of Shopify. Our themes are made to work with Shopify official checkout exclusively, while third-party checkouts must be supported by their respective developers.

BRANWYN | Performance Innerwear Jun 08, 2022

The guys that did this theme are amazing. I've installed the theme, and reached out to them to see if they could do couple of little tweaks on it. ( Swap the position of the slideshow header & description. ) They did it for free. ( Where Shopify professionals asked for $200+. ) On too of that, they're polite, fast to respond to the emails, and really helpful.

simplythedesk Jun 04, 2022

Absolutely great experience!!! Thanks a lot! - fast response time (within 3h only I already had my answers I was looking for) - very friendly and professional response - well explained answers with screen shot to make it easy to understand and to follow the support instructions - Jamey also took a look at my store to support with the issues I had. That's real customer service!

This theme is supported by Maestrooo

Have a question about this theme?

Release notes

Version 8.7.9 - February 22, 2022

Added

  • The "Custom HTML" and "Custom Liquid" sections now have a new "Add vertical spacing" to remove the spacing added by the section. This is useful for adding tracking code or app code without causing the section to takes visual space.
  • Duties are now displayed on order page (for international orders).

Fixes

  • Fixed an issue introduced in version 8.7.7 where the theme would show "undefined" for the cart item count for a fraction of seconds upon product add.
  • In the footer, the country selector is now aligned on the left to prevent to overflow the screen in case merchants have enabled a large number of countries.

Improved

  • When filtering by variant in collection page, the secondary image on hover will now show the image after the image attached to the variant, instead of showing the second image in the whole list of media.

Version 8.7.8 - February 4, 2022

Fixes

  • Fix a bug that could prevent collection images to be visible when images have a very tall ratio.
  • Fix a bug where, in rare cases, a variant combination that does not exist could be selected, which made other properties like featured media or price to not update properly.

Version 8.7.7 - January 28, 2022

Changed

  • Country selector is now turned off by default in the header to prevent long list of countries to show up after enabling Shopify Markets. For the best user experiences, merchant should install the free Shopify Geolocation to automatically recommend the most appropriate country based on customer geographical location.

Fixes

  • For stores in Japanese, the prefecture on addresses will now be properly selected.
  • When the "Collection page" section is visually hidden on collection template, the "Filters" and "Sort by" options will also be hidden automatically.

Stores using Focal

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $300 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.