Icon

$280 USD

Unlimited free trial. Pay if you publish.

Perfect for visually striking brands with image-focused content

Reviews (350)
93% positive

Release notes

Last updated Jun 6, 2024 Version 11.0.1
Try theme View demo store

Release notes

Last updated Jun 6, 2024 Version 11.0.1

Theme highlights

Upsell & Cross-sell

Promote products within products with meta fields to drive upsells, highlight complimenting products and increase average order value.

Filter and refine

Increase product visibility with built-in OS2 filtering with color swatches.Lets customers break down large collections to manageable sizes

Fast and Accessible

Well supported and updated routinely with great features, Icon is a solid choice for increased accessibility & forward-thinking stores.

This theme is great for

  • Dropshippers: Designed specifically for dropshippers
  • High-volume stores: Designed for stores that process a large number of transactions in a given period
  • Quick setup: Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

This theme is great for

  • Dropshippers: Designed specifically for dropshippers
  • High-volume stores: Designed for stores that process a large number of transactions in a given period
  • Quick setup: Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

350 reviews

93% positive

  • 327 positive reviews
  • 5 neutral reviews
  • 18 negative reviews
Write a review
Football Finery
11 days ago

Really great theme. Loads of good functionality. Straight fwd to configure. The support from the theme developers, weareunderground had been great - thank you to Kaytee in the support team for you help ironing out a few pre-go live issues. And also to Tiffany who has just completed some technical SEO work for me. Super efficient. Went above and beyond to help. Much appreciated 👍

Reply from We are Underground LLC Feb 23, 2023

Thanks for your kind review of our theme and support team! We are very happy that the theme has proven to be a good choice for your store. Thank you for choosing Icon!

Gravity Coalition
Sep 19, 2024

My wife and I started our business gravitycoalition.com in 2018 and have been able to do really well with this theme and the support has always been available when needed to tweak, enhance, or answer questions.

Reply from We are Underground LLC Sep 24, 2024

Thank you for choosing our theme! It is great to see a store 6 years on still using Icon. We update our themes regularly to add new features and hope that these will continue to complement your store. Our team is here and happy to help whenever you need us.

Coco & Bundle
Aug 27, 2024

Lots of features included in this theme! We have also had a few modifications completed by their support team. Tiffany has been fantastic and very efficient. From the time of submitting my support ticket to job completion it was a 24hr turn around. Highly recommend this theme and using their support team 👏🏼

Reply from We are Underground LLC Sep 11, 2024

Thank you for choosing our theme and recommending it to others in this great review. It is great to see that Tiffany was able to help. Feel free to reach out if you have any questions or run into any difficulties.

Core Swim
Jun 21, 2024

I built my own store using this theme and I have no web design experience. Really easy to use and whenever I have a technical question, the support team are quick to respond and super helpful.

Reply from We are Underground LLC Jul 2, 2024

Thank you for sharing your experience and for this great review. We are very happy to hear that you found the theme setup easy to work with. We are here to help if you have any questions or find any issues.

This theme is supported by We are Underground LLC

About
  • 52 Riley road suite #383, Celebration, FL, 34747, US

Release notes

Version 11.0.1 June 6, 2024

Icon v11.0.1 contains bug fixes, the removal of a redundant setting and the addition of a new sold out icon setting.

Removed

  • We removed an unused full width setting from the main collection section.

Added

  • We added a theme setting to enable a sold out icon.

Fixes and other improvements

  • We fixed an issue with mobile filters not closing the slideout sidebar correctly.
  • We fixed an issue with slideshow buttons not navigating to links when header overlay enabled.
  • We fixed an issue with price ranges not working in the search sidebar filters.

Version 11.0.0 May 17, 2024

Added

  • We added a checkbox to the footer section settings allowing for store policies to be displayed.
  • We added support for the quantity selector to be visible by default on gift card products.
  • We added support for product variant swatches that contain quotation marks.
  • We added payment icons as an optional block for product and featured product sections.
  • We added a range indicator to product and featured product sections.
  • We added a theme setting allowing merchants to choose a timescale in which to show new icons on products.
  • We added a theme setting allowing merchants to choose between a quick shop drawer or modal.
  • We added a collapsible accordion to collection and search sidebar content.
  • We added country and language selectors to the header so that they can be used without having to add an announcement bar.
  • We added an adaptive height section setting for the product image gallery slideshow.

Removed

  • We removed support for a shortcode product content popups hack as this functionality now exists with metafields.
  • We removed country and language selectors from the announcement bar

Changed

  • We changed the product swatch sold out icon from an image to svg.
  • We changed the gift card section to allow for the qr code visibility to be toggled between shown or hidden.
  • We changed the gift card section to allow for a preferred gift card image
  • We changed the instagram social media url to require the full URL replacing the input for account name only.

Fixes and other improvements

  • We fixed the product "Upsell" block so that you can have more than one on a given page.
  • We fixed the collection page filter breaking the layout when toggling filters.
  • We fixed the collection page filters from being removed when selecting a sort by option.
  • We fixed an issue that prevented the pinterest share icon showing on custom collection or product templates.
  • We fixed a missing "or" translation for alternate checkout methods in the shopping cart.
  • We fixed an issue with megamenu headings not inheriting the correct theme settings color selection.
  • We fixed missing support for 'page_image' in the social media meta tags.
  • We fixed an issue with comma separated currency values causing errors in Google structured data.
  • We fixed an incorrect German translation of "from".
  • We fixed an issue with missing feedback from the customer forgot password submission.
  • We fixed an incorrect placement of the optional header bottom border.
  • We fixed a missing border highlight for product customization text inputs.
  • We fixed an issue with unstyled instances of cart buttons if content extends to more than 1 row.
  • We fixed an issue with missing margins on product icons.
  • We fixed an issue with product badges appearing over dropdown menu items.
  • We fixed missing translations for the skip link accessibility feature.
  • We changed the free shipping notification in the shopping cart to be disabled by default for first theme installation.
  • We updated the recommended sizes across sections with large images.
  • We made some performance updates to how sidebar filters are handled on desktop and mobile devices.

Version 10.2.0 April 3, 2024

This release adds support for Shopifys new product and filter swatch feature, adds small enhancements, and removes all known bugs.
We have removed all code references to Shopifys product reviews app which will cease functioning on May 6th 2024. Follow Shopifys documentation to migrate to another app.

Removed

  • We have removed all code associated with the Shopify reviews app as part of a mandatory Shopify update.

Added

  • We added support for Shopifys new product color swatch feature.
  • We added support for Shopifys new filter color swatch feature.
  • We added support for a skip link to better navigate the store using the keyboard.
  • We added improvements to the cookie consent option within the theme
  • We added a color picker to the product stock levels pulse icon
  • We added a color list to product theme settings which allows merchants to enter which product options shouls be presented as color swatches.

Fixes and other improvements

  • We fixed the collection and search page Filter Toggle button not working after filtering has been done on the page.
  • We fixed the collection and search page filters not working after selecting a filter.
  • We fixed the search results not appearing in the same language that the Store is currently in.
  • We fixed an image gallery issue where images were not full screen on mobile despite the option being checked.
  • We fixed an issue following a Shopify cart API change that made it possible to add quantities greater than that available to the cart.
  • We fixed an issue with the header menu collection where product titles would not wrap to 2 lines if space requires.
  • We fixed missing translations in the customer reset password page.
  • We fixed an issue with erratic display of the featured collection carousel when the animation settings are set to none.
  • We fixed an issue with the hover color for secondary buttons not being applied.
  • We fixed an issue with slideshow buttons not wrapping to additional lines when required.

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.