Icon

Perfect for visually striking brands with image-focused content

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Store locator
  • Color swatches
  • Quick view
  • Stock counter

See all features here

$260 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Store locator
  • Color swatches
  • Quick view
  • Stock counter

See all features here

Theme highlights

Upsell & Cross-sell

Promote products within products with meta fields to drive upsells, highlight complimenting products and increase average order value.

Filter and refine

Increase product visibility with built-in OS2 filtering with color swatches.Lets customers break down large collections to manageable sizes

Fast and Accessible

Well supported and updated routinely with great features, Icon is a solid choice for increased accessibility & forward-thinking stores.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Size chart
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Size chart
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

296 reviews

93% positive

  • 274 positive reviews
  • 5 neutral reviews
  • 17 negative reviews
Write a review
Beci Equi Couture 8 days ago

This theme has been great for my small clothing store. Any issues are resolved really quickly, and Tiffany from We are Underground was super helpful!

Forest Girl Clothing Oct 25, 2022

Got my problem solved quickly. Been using this theme for more than a year and it's been great.

Aarabhi London Oct 13, 2022

I had an issue with my express checkout and Connor was incredibly helpful, the problem was solved very quickly! I also love the theme, which I’ve been using for the last few years. Great customer service!

Island Trends Oct 12, 2022

We were so appreciative of Connor offering to customize our cart drawer. It turned out great and he was wonderful to work with! Thank you!

This theme is supported by We are Underground

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Release notes

Version 8.6.0 - November 3, 2022

Icon v8.6 contains a mandatory update to add complementary products to product pages and bug fixes.

Added

  • We added the complementary products block to the product page section
  • We added a tabbed content section
  • We added a product tags list block to product pages
  • We added a natural size selector to image gallery and image with text images
  • We added a display option for collection grid titles and images

Changed

  • We changed the blog default pagination to 9 to remove empty spaces
  • We updated the checkout default color scheme to ensure good visibility of all content
  • We updated product tab blocks to be independent of a product description
  • We reduced the size of the mini cart text heading
  • We fixed an issue with variant dropdowns not showing centered on mobile
  • We have updated images across all sections to use native browser lazyloading instead of a javascript based solution
  • We have removed the lazysizes image library
  • We updated the editorial content section to improve layout and added image size settings
  • We made a change to javascript that controls carousels to improve efficiency
  • We made improvements to the collection list section for improved mobile experience
  • We improved the code logic for image galleries to make them more efficient
  • We updated the editorial columns section to scroll on mobile
  • We updated the featured blog section to scroll on mobile
  • We updated video sections to ensure compatibility with mp4, vimeo and youtube
  • We made some style changes to the shopping cart to improve its appearance
  • We made some style changes to the mobile navigation to improve its appearance
  • We made small edits to carousel button styles
  • We improved the appearance of footer language and currency selectors

Fixes and other improvements

  • We fixed an issue that caused an off appearance with links in the image with text section
  • We fixed an issue that caused map section content to overflow its container
  • We fixed an issue with the announcement bar line height if wrapping to 2 lines
  • We fixed an issue with shopping cart details not showing the correct alignment
  • We fixed an issue with page loading when sidebar filtering enabled
  • We fixed the filter drop downs on the search results page.
  • We fixed and issue with unordered list styling
  • We fixed and issue with the mobile section height on image with text overlay sections
  • We reduced sale, new and coming soon icon sizes

Version 8.5.0 - September 6, 2022

Icon v8.5 contains bug fixes and improvements.

Changed

  • We changed the modal so that the page cannot be scrolled while it is open.
  • We updated the Slideshow section with improved options and image height controls
  • We improved the image galleries to add control for image heights
  • We added new options to the Image with text overlay section to add more appearance control
  • We added improvements to the image with text overlay section allowing mobile image height control and caption text sizing
  • We added a setting to control the size of the logo on mobile
  • We reorganized the structure of our theme language translations and added Italian language as an option
  • We added improvements to the mailing list popup allowing for more display and layout control
  • We improved the contact form section with custom options
  • We changed the product upsell block to show "Buy it now" buttons instead of a link to the "quickview".
  • We improved the style and spacing for the pickup availability section
  • We added a mobile image option to the image with text overlay section
  • We added a theme setting to make product tax information optional
  • We added images and a star rating to the testimonials section

Fixes and other improvements

  • We fixed an issue with images added from the Rich Text Editor not displaying their normal width.
  • Removed a typo from the badge placement theme setting since it no longer supports a "sold out" badge.
  • We fixed the Shipping Estimator feature not working correctly.
  • We fixed the discount amount on the product grid for only when the product's price or compare at price varies.
  • We fixed the product quantity selector block not working without the "variant picker" block.
  • We fixed the newly added slideshow slides caption background to be transparent.
  • We fixed the refine filter not displaying on mobile when "sort by" is disabled.
  • We fixed the "click to enlarge" button not opening the correct image.
  • We fixed the text alignment center option not centering in "image with text" section.
  • We fixed the map section to allow more than one map section to appear on a page.
  • We fixed the "quick add" from product grid not adding correct quantity to the store.
  • We fixed the background video displaying caption background on mobile after clicking the start button.
  • We fixed spacing near the cart count on the mobile navigation.
  • We fixed the "View cart" button to display the correct color.
  • We fixed the the slideshow to hide dots if a single slide.
  • We fixed the pickup availability not translating to selected language.
  • We fixed the "brand" property for the product structured data.
  • We fixed the product grid overflowing on mobile.
  • We fixed the slideshow dots from appearing over content, move them below content.
  • We fixed the province selector not appearing on customer account pages.
  • We fixed a minor bug with product image hover
  • We fixed an issue that created duplicate form ID's
  • We fixed an issue with additional checkout buttons not showing
  • We fixed a layout issue with the account addresses
  • We fixed a margin issue for theme placeholder content
  • We removed a custom-contact form snippet which is no longer used within the theme
  • We cleaned up the predictive search code by moving it to a snippet from theme.liquid
  • We added improvments to the code structure of the cart page accordion
  • We fixed a bug with product pickup availability for items with no variants
  • We added some style fixes to the maps section for better visibility

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $260 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.