Icon

Perfect for visually striking brands with image-focused content

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Large catalogs
  • Dropshippers, High-volume stores, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Large catalogs
  • Dropshippers, High-volume stores, Quick setup

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

267 reviews

92% positive

  • 246 positive reviews
  • 5 neutral reviews
  • 16 negative reviews
Write a review
Maakel Mar 19, 2021

Update: Saved me so much money by simply being the best customer service out there!!!! One of the best customer services I have ever seen!!! Always reliable!!!

Molecule-R Mar 16, 2021

Lots of different bugs across desktop and mobile adaptation not working well. When I asked the support, I had to insist to get some help (their 1st response was pay someone to code when these were obviously a theme issues) and when after 8 emails, the problem was finally fixed only to create other layout inconsistencies. After 2 weeks, we ended up buying another theme and waisted time and $180

Reply from We are Underground Mar 17, 2021

Having had time to review the mistakes that were made in support when helping you we do have to put our hands up and wholly accept that we did make a real mess of this one. Very disappointed in our own failure to escalate this appropriately. We are to help make this right should you wish to re-visit at any time.

Lalage Beaumont Mar 15, 2021

The customer support was brilliant- thank you to Tiffany!

Reply from We are Underground Mar 23, 2021

Great to hear that Tiffany was able to help with your store. Let us know if you need any further help!

lamademoiselle.sk Feb 26, 2021

we have a lot of problems with this theme and im trying to contact developer ! Everyone who bought this theme should be refunded because its doesnt work corecctly at all !! Shopify how is this possible? you check your themes before people buy them and lost their money???? Not working correctly, can you someone contact me and help to solve the problems with this theme which should not happened?

Reply from We are Underground Mar 01, 2021

If you are experiencing issues with the theme or having difficulty in setting up then our support team is here to help. Please reach out to us via: Support@weareunderground.com or https://support.weareunderground.com where we will gladly assist with any problems you are having. We haven't seen any response to our emails offering to assist to date.

This theme is supported by We are Underground

Have a question about this theme?

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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