good and fast customer support!

After an update, my site broke . colors ,fonts and; layout. Support applied a partial fix but confirmed issues remain as bugs w/no timeline advised staying on an older version. Months later, newer versions sit behind a paywall. This left me w/unresolved issues and no clear upgrade options. Archetype theme still broke. A premium I had for 3 mos. Should offer better continuity and; support. Useless

Impulse has the right balance of features and ease of use, and is actively under improvement by the developers. The v9 navigation, as one example, is a remarkable improvement, which our site got essentially for free.

I've been using the Impulse theme for several years now on three brand stores, and I've been extremely satisfied with the features and the support. If you're going to pick one theme for a brand that you plan to grow for a long period of time, this is a good investment over the free theme options.