Impulse

Flexible, fashionable, proven design with powerful promotions.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

$310 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

Theme highlights

Everything you need to succeed

20+ sections now available everywhere, product sales points & metafields, multiple landing, product, and collection templates, and more.

Powerful promotions

Keep your customers shopping and maximize product awareness with our versatile custom promotion designer — now available on all templates.

Compete with the giants

Quick view, sales points, metafields, size & price sidebar filters, subcollections, engaging video, product page tabs, and a modern design.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

622 reviews

96% positive

  • 597 positive reviews
  • 9 neutral reviews
  • 16 negative reviews
Write a review
Dareth Colburn Dec 31, 2019

Love this theme! It is very user friendly and the shopping experience it offers our customers is unlike any other theme we've used previously. Our conversion rates have increased since changing to this theme. The support is fantastic -- very responsive and helpful. Highly recommend!

style2work Dec 17, 2019

I’ve been a Frontend dev for 10 years and Shopify Partner for 6 years - the very high quality of Archetype Themes are simply unmatched. I’ve used their themes on more than 5 stores, they’ve made my life so easy. Updated and improved regularly. Docs and support is excellent, huge thanks to Marcus which went completely beyond in my case, amazing customer service! Great work guys 🙌🏻

Clean Speed Dec 17, 2019

We are very happy with the Impulse theme, and the responsiveness and quality of support provided by the Archetype team. Clean Speed

Proud And Free Biker Dec 15, 2019

I can't emphasize how great both the theme and the customer service and tech support has been. Do I recommend this Archetype? Without a doubt and with no hesitation. You'd be hard-pressed to find a more quality outfit. Kudos and special shoutout to Jamie for being such a boss.

This theme is supported by Archetype Themes

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Release notes

No release notes available for this theme.

Stores using Impulse

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $310 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Archetype Themes

Streamline theme

The Core style of the Streamline theme
Mobile preview for Impulse in the "Core" style
Streamline $310 USD

High-volume stores, Quick setup, Visual storytelling

Motion theme

The Classic style of the Motion theme
Mobile preview for Impulse in the "Classic" style
Motion $310 USD

High-volume stores, Physical stores, Visual storytelling