Impulse

Flexible, fashionable, proven design with powerful promotions.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

$310 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

Theme highlights

Even more features with OS2.0

20+ sections now available everywhere, product sales points & metafields, multiple landing, product, and collection templates, and more.

Powerful promotions

Keep your customers shopping and maximize product awareness with our versatile custom promotion designer — now available on all templates.

Compete with the giants

Quick view, sales points, metafields, size & price sidebar filters, subcollections, engaging video, product page tabs, and a modern design.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • FAQ page
  • Product reviews
  • Trust badges

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Usage information
  • Animation

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • FAQ page
  • Product reviews
  • Trust badges

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Usage information
  • Animation

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

554 reviews

96% positive

  • 530 positive reviews
  • 9 neutral reviews
  • 15 negative reviews
Write a review
BluGoblin Aug 16, 2021

Great theme and support team. Thanks again for the quick response and getting the issue fixed for us :)

Body therapy fr Aug 16, 2021

What a disappointment. I had bought this theme on a store that no longer runs. I duplicated it on my new store, then, one day I had a problem with this theme. their answer was that my theme was a pirate theme or a theme not paid on the store, and that shopify did not like that and could block my store... 3 days later, shopify announces me that they have denounced me.... denunciation is not cool

Reply from Archetype Themes Aug 16, 2021

👋 Hi there, sorry to hear you're running into issues here! As per Shopify's terms & conditions you'll need to make sure you're running your theme on the URL it was purchased for. We had suggested you contact Shopify to initiate a license transfer to your new URL, did that not work for you?

KlearTech Aug 14, 2021

We bought this Theme and loved it, we needed a few things changed and they instantly reply by email with all the help on how to do so. Fast and very awesome service. Love that they are willing to do extras like that.

Omen Foils Aug 12, 2021

This theme is fantastic. I'm not a web developer but found it flexible and easy to use. Maybe it's because the theme is so popular, but to me, it captures what a modern website should look like. Importantly, the support provided by Archetype Themes is fast and effective. I had a small customization issue with my site; within a day of contacting them, they had it fixed. Thanks very much.

This theme is supported by Archetype Themes

Have a question about this theme?

Stores using Impulse

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $310 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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