Impulse

Flexible, fashionable, proven design with powerful promotions.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

$310 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

Theme highlights

Even more features with OS2.0

20+ sections now available everywhere, product sales points & metafields, multiple landing, product, and collection templates, and more.

Powerful promotions

Keep your customers shopping and maximize product awareness with our versatile custom promotion designer — now available on all templates.

Compete with the giants

Quick view, sales points, metafields, size & price sidebar filters, subcollections, engaging video, product page tabs, and a modern design.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

566 reviews

96% positive

  • 542 positive reviews
  • 9 neutral reviews
  • 15 negative reviews
Write a review
Maresse Sep 02, 2021

I highly recommend the Impulse theme - the layout is so beautiful and elegant plus it can be easily customized to your own vision. A big plus is the great support! Glenn was so helpful and walked me through theme updates and anything else that I needed help with. He always responded quickly and his explanations were easy to understand. I'm happy I purchased the Impulse theme!

Pliers & String Sep 02, 2021

The theme is beautiful, fluid and totally customizable. Support is amazing and prompt – no hassle, no bull. Highly recommended!

Arison Lashes Sep 02, 2021

I have used several free and paid themes from Shopify theme store, and also paid themes from themeforest. So far, Impulse is the best. It has a perfect balance between elegance and functions. If I bought this at the beginning, my money spent on the other themes could be saved 😂... Anyway, the support from the designer is great too. Very recommended 👍🏻

Pure Raum Sep 01, 2021

Beautiful theme, easy to set up, and they are very friendly to help. Love it!

This theme is supported by Archetype Themes

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Stores using Impulse

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $310 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Visual storytelling

More themes by Archetype Themes

Streamline theme

The Core style of the Streamline theme
Mobile preview for Impulse in the "Core" style
Streamline $310 USD

High-volume stores, Quick setup, Visual storytelling

Motion theme

The Classic style of the Motion theme
Mobile preview for Impulse in the "Classic" style
Motion $310 USD

High-volume stores, Physical stores, Visual storytelling