Ira

Designed for visual storytelling

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

$250 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

103 reviews

92% positive

  • 95 positive reviews
  • 1 neutral reviews
  • 7 negative reviews
Write a review
Little Garage Shop Mar 06, 2018

The IRA theme was recommended to us by a friend and we couldn't be happier. It allows us to showcase work in a way that lets our products shine. The customer service has been outstanding as well, especially Kyle. He's not only been open to some of the changes we wanted to make, but turned them around quickly and efficiently. I can't recommend this theme enough.

Thaddeus and TADD Mar 01, 2018

Ira is a beautiful theme, and customer service is fast, generous and patient with newbies. I highly recommend this theme.

LA2LA Designs Jan 19, 2018

Fantastic, responsive website! Kyle helped me through a few functionality changes in a super detailed how-to and provided videos as well. Definitely recommend this website and the people behind it. 5 stars all around.

Dual Carry Jan 09, 2018

Absolutely rock solid theme and outstanding support. As the other happy customers have said, kudos to Kyle in particular. He's gone above and beyond helping with any issues that come up in a timely manner. I can't recommend the Ira theme and Fluorescent enough!

This theme is supported by Fluorescent Design Inc.

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Release notes

No release notes available for this theme.

Stores using Ira

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $250 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Fluorescent Design Inc.

Spark theme

The Chic style of the Spark theme
Mobile preview for Ira in the "Chic" style
Spark $250 USD

High-volume stores, Quick setup, Visual storytelling

Lorenza theme

The Chic style of the Lorenza theme
Mobile preview for Ira in the "Chic" style
Lorenza $250 USD

Editorial content, Visual storytelling, High-volume stores