Ira

Designed for visual storytelling

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

$250 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

103 reviews

92% positive

  • 95 positive reviews
  • 1 neutral reviews
  • 7 negative reviews
Write a review
Happy To Sit On Your Face Jan 13, 2021

Two words: top notch. The theme is amply customizable - perfect for quick makeovers and seasonal turnarounds. I really liked having lots of options for content delivery and the level of detail for making tweaks and adding nuance to my site. The customer service team deserve a special mention. I ran into some trouble with a content node and they provided outstanding support. I couldn't be HAPPIER!

Reply from Fluorescent Design Inc. Mar 31, 2021

Such kind words, we couldn't be much happier either! Thank you for working with us!

Sculplex Jan 08, 2021

IRA theme is bloody amazing and neat throughout. Gives us the options to play around to design it to our needs. Definitely beginner friendly. Customer support team is awesome and Patrick is worth mentioning. He goes out of his way and ensures that he helps customers promptly and patiently. THANK YOU FOR THE AMAZING WORK, TEAM Fluorescent Design

Reply from Fluorescent Design Inc. Mar 31, 2021

Thank you very much!! Was great to be a part of your store coming together, have a good one!

The Paper Petals Co. Dec 29, 2020

So glad we chose this theme for our store. The design is very elegant and polished throughout; it hits the right spot between visual appeal and functional design. And the customer support is stellar! Patrick was quick to respond to all of our questions. We know we're in good hands with the developers behind Ira!

Reply from Fluorescent Design Inc. Mar 31, 2021

Thank you folks!! Really glad the design works for you, so well!

La Blandinerie Jun 01, 2020

The design is good but that's it! Very bad customer service, they take very long before answering simple questions, if not asking for money in exchange for help which is unacceptable when you pay that amount for a template. Make many basic Shopify tools impossible to use, lot of confusion between the two, very limitative when you want to precise some app or tool functions. I regret buying it!

Reply from Fluorescent Design Inc. Nov 09, 2020

Hi Blandinerie: I've just checked our records here and it looks like we responded to your first message within 24 hours and to your second within 6 minutes (!). The two issues which you raised had work arounds, and we were happy to provide them. If you need any more help, we’re standing by Monday to Friday, 10 AM to 6PM, pacific time. Looking forward to hearing from you.

This theme is supported by Fluorescent Design Inc.

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Release notes

No release notes available for this theme.

Stores using Ira

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $250 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Fluorescent Design Inc.

Lorenza theme

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Lorenza $250 USD

Editorial content, Visual storytelling, High-volume stores

Context theme

The Chic style of the Context theme
Mobile preview for Ira in the "Chic" style
Context $250 USD

High-volume stores, Physical stores, Selling internationally