Ira

Designed for visual storytelling

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

Theme highlights

More buying. Less browsing.

Inspired by the world’s largest apparel brands, Ira comes packed with conversion-boosting features that will turn visitors into customers.

Bold. Elegant. Refined.

Fusing a minimalist, grid-based system with granular flexibility, Ira is the perfect foundation for your next build.

Get unstuck.

Our comprehensive theme documentation and friendly team are available to guide you through your theme’s built-in settings.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

104 reviews

92% positive

  • 96 positive reviews
  • 1 neutral reviews
  • 7 negative reviews
Write a review
Don and Swagger Feb 19, 2022

February 19, 2022. I'm very happy to be able to speak to the founder of the IRA theme developer. Is amazing how some people they go the extra miles to satisfy their customers. Wish more company would be like that. It would be easier for customer like that not to look elsewhere. Thank you very much, HK

Reply from Fluorescent Design Inc. Feb 14, 2022

Hi Hyunkyung: The good news is that Ira's benchmarks are quite high for the platform. The bad news is that means that there's something up with your store, and we absolutely want to help you get this sorted out. We've done a quick audit, and our Founder has reached out to you directly.

Hello Chocolate Dec 01, 2021

Some features worked not as we expected them to but finally, the issue was resolved.

Reply from Fluorescent Design Inc. Mar 15, 2022

Hi there - we're glad we were able to help you get things working as you'd hoped!

Fully Vibed Oct 06, 2021

Amazing theme! In my opinion, it is the best theme in the theme store. So many incredible features which I didn't even know existed. Amazing customer support team. I recommend this theme to anyone as it really makes a great difference to the overall brand. Could not recommend this theme enough! Buy it

Reply from Fluorescent Design Inc. Mar 15, 2022

Hearing feedback like this makes our day! We are so happy to hear how much you are liking the theme - you've done a beautiful job on your site :)

Rephus Clothing | Dominate Everyday Aug 30, 2021

Non-responsive customer service. I tried to rach out for help, because the template i got is different from the demo store, i still havent get any customer support fro this till now!

Reply from Fluorescent Design Inc. Aug 30, 2021

Hi there, our hours are Monday- Friday 10-6 PST, and we aim to respond within one business day. We received your ticket on Saturday night, and I'll be happy to address it shortly!

This theme is supported by Fluorescent Design Inc.

Have a question about this theme?

Release notes

Version 4.2.0 - April 27, 2022

Ira v4.2.0 adds Italian theme translations and a small fix for the layout of the Slideshow and Mosaic grid sections.

Added

  • Added Italian theme translation.

Fixes and improvements

  • Fix issue where block content in Slideshow and Mosaic grid sections would become a scroll container.

Version 4.1.2 - April 21, 2022

Ira v4.1.2 contains a list of small design improvements and fixes.

Fixes and improvements

  • Fix bug where multiple filters with the same value, eg. "Black", would interfere with each other.
  • Fix bug where filters with quotes/apostrophes wouldn't work.
  • Fix mobile collection/search filters syncing with desktop filters.

Version 4.1.1 - April 18, 2022

Ira v4.1.1 contains a list of small design improvements and fixes.

Fixes and improvements

  • Fix header logo layout on mobile.
  • Fix mega nav item spacing.
  • Fix mega nav image feature text spacing.
  • Fix filter item font size.
  • Fix price range filter spacing.
  • Fix featured collection section border on collection and product pages.
  • Fix footer text line height.
  • Fix footer currency/language font size.
  • Fix page and blog article paragraph spacing.
  • Fix page and blog article accordion layout.
  • Update product block order to move description to the end.
  • Update default logo font to IBM Plex Sans Bold.

Stores using Ira

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for High-volume stores

Icon theme

Vantage theme

North theme

The Default style of the North theme
Mobile preview for Ira in the "Default" style
North $200 USD

by Fuel Themes

More themes by Fluorescent Design Inc.

Spark theme

The Chic style of the Spark theme
Mobile preview for Ira in the "Chic" style
Spark $300 USD

Quick setup, High-volume stores, Visual storytelling

Context theme

The Chic style of the Context theme
Mobile preview for Ira in the "Chic" style
Context $280 USD

High-volume stores, Physical stores