Ira

Designed for visual storytelling

Includes support for:

  • Store locator
  • Color swatches
  • Quick view
  • Stock counter
  • In-menu promos

See all features here

$280 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Color swatches
  • Quick view
  • Stock counter
  • In-menu promos

See all features here

Theme highlights

More buying. Less browsing.

Inspired by the world’s largest apparel brands, Ira comes packed with conversion-boosting features that will turn visitors into customers.

Bold. Elegant. Refined.

Fusing a minimalist, grid-based system with granular flexibility, Ira is the perfect foundation for your next build.

Get unstuck.

Our comprehensive theme documentation and friendly team are available to guide you through your theme’s built-in settings.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

105 reviews

91% positive

  • 96 positive reviews
  • 2 neutral reviews
  • 7 negative reviews
Write a review
Home in Style 9 days ago

I have a list of confirmed bugs to be resolved.

Reply from Fluorescent Design Inc. 9 days ago

Hi there - we are sorry to hear that you're experiencing issues with your theme. Indeed, in cases where third-party apps are causing a conflict, our support policy does not extend to troubleshooting these integrations. When this occurs we do recommend contacting the app developer, who is best suited to assist you. Our team has reached out directly to look into the reported bugs with you!

Don and Swagger Feb 19, 2022

February 19, 2022. I'm very happy to be able to speak to the founder of the IRA theme developer. Is amazing how some people they go the extra miles to satisfy their customers. Wish more company would be like that. It would be easier for customer like that not to look elsewhere. Thank you very much, HK

Reply from Fluorescent Design Inc. Feb 14, 2022

Hi Hyunkyung: The good news is that Ira's benchmarks are quite high for the platform. The bad news is that means that there's something up with your store, and we absolutely want to help you get this sorted out. We've done a quick audit, and our Founder has reached out to you directly.

Hello Chocolate Dec 01, 2021

Some features worked not as we expected them to but finally, the issue was resolved.

Reply from Fluorescent Design Inc. Mar 15, 2022

Hi there - we're glad we were able to help you get things working as you'd hoped!

Fully Vibed Oct 06, 2021

Amazing theme! In my opinion, it is the best theme in the theme store. So many incredible features which I didn't even know existed. Amazing customer support team. I recommend this theme to anyone as it really makes a great difference to the overall brand. Could not recommend this theme enough! Buy it

Reply from Fluorescent Design Inc. Mar 15, 2022

Hearing feedback like this makes our day! We are so happy to hear how much you are liking the theme - you've done a beautiful job on your site :)

This theme is supported by Fluorescent Design Inc.

Have a question about this theme?

Release notes

Version 4.5.1 - September 22, 2022

Ira v4.4.3 hotfixes an issue with the mobile menu invoking the keyboard on Android devices.

Fixes and improvements

  • Fix issue with Android devices invoking keyboard when opening the mobile menu

Version 4.5.0 - September 20, 2022

Ira v4.5.0 brings a new popup feature, while fixing a handful of bugs.

Added

  • Add swatches and chips to "Quick add" features
  • Add age verification popup

Changed

  • Updated predictive search to include the "vendor" field
  • Added help text and documentation links to recommended products section
  • Popup close button disabled while in theme editor to avoid confusion

Fixes and improvements

  • Fix video not playing on non-first slides
  • Fix video autoplay on iOS low power mode

Version 4.4.2 - August 5, 2022

Ira v4.4.2 adds support for boolean filters, and fixes a couple of small bugs.

Added

  • Add support for boolean metafield filters

Fixes and improvements

  • Fix missing prefix searching from drawer menu
  • Include custom-events.js template in assets

Stores using Ira

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.