Release notes

Version 4.7.0 November 10, 2022

$280 USD

Designed for visual storytelling

Includes support for:

  • Color swatches
  • Quick view
  • Stock counter
  • In-menu promos
  • Mega menu
  • See all features here

Unlimited free trial. Pay if you publish.

Includes support for:

  • Color swatches
  • Quick view
  • Stock counter
  • In-menu promos
  • Mega menu
  • See all features here

Theme highlights

More buying. Less browsing.

Inspired by the world’s largest apparel brands, Ira comes packed with conversion-boosting features that will turn visitors into customers.

Bold. Elegant. Refined.

Fusing a minimalist, grid-based system with granular flexibility, Ira is the perfect foundation for your next build.

Get unstuck.

Our comprehensive theme documentation and friendly team are available to guide you through your theme’s built-in settings.

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • High-volume stores: Designed for stores that process a large number of transactions in a given period
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • High-volume stores: Designed for stores that process a large number of transactions in a given period
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

105 reviews

91% positive

  • 96 positive reviews
  • 2 neutral reviews
  • 7 negative reviews
Write a review
Home in Style Sep 21, 2022

I have a list of confirmed bugs to be resolved.

Reply from Fluorescent Design Inc. Sep 21, 2022

Hi there - we are sorry to hear that you're experiencing issues with your theme. Indeed, in cases where third-party apps are causing a conflict, our support policy does not extend to troubleshooting these integrations. When this occurs we do recommend contacting the app developer, who is best suited to assist you. Our team has reached out directly to look into the reported bugs with you!

Don and Swagger Feb 19, 2022

February 19, 2022. I'm very happy to be able to speak to the founder of the IRA theme developer. Is amazing how some people they go the extra miles to satisfy their customers. Wish more company would be like that. It would be easier for customer like that not to look elsewhere. Thank you very much, HK

Reply from Fluorescent Design Inc. Feb 14, 2022

Hi Hyunkyung: The good news is that Ira's benchmarks are quite high for the platform. The bad news is that means that there's something up with your store, and we absolutely want to help you get this sorted out. We've done a quick audit, and our Founder has reached out to you directly.

Hello Chocolate Dec 01, 2021

Some features worked not as we expected them to but finally, the issue was resolved.

Reply from Fluorescent Design Inc. Mar 15, 2022

Hi there - we're glad we were able to help you get things working as you'd hoped!

Fully Vibed Oct 06, 2021

Amazing theme! In my opinion, it is the best theme in the theme store. So many incredible features which I didn't even know existed. Amazing customer support team. I recommend this theme to anyone as it really makes a great difference to the overall brand. Could not recommend this theme enough! Buy it

Reply from Fluorescent Design Inc. Mar 15, 2022

Hearing feedback like this makes our day! We are so happy to hear how much you are liking the theme - you've done a beautiful job on your site :)

This theme is supported by Fluorescent Design Inc.

Release notes

Version 4.7.0 November 10, 2022

Ira v4.7.0 expands its product page template options with the addition of a new Pre-order template

Added

  • Added product pre-order template

Version 4.6.1 October 26, 2022

Ira v4.6.1 fixes an issue with the drawer menu halting javascript if not set up to specifically.

Fixes and improvements

Fix drawer menu halting javascript if not set up to use currency / multiple languages / user accounts.

Version 4.6.0 October 14, 2022

Ira v4.6.0 brings a bunch of functionality requests, as well as bug fixes to the theme.

Added

Added the ability to disable quick cart for easier app integration Added information popup feature to variant selectors block on PDP

Changed

Changed breakpoint in which collection/search filters are hidden to show mobile filter controls to allow more space for product items.

Fixes and improvements

Fix Parallax not working in Slideshows Fix Stock level indicator breaking when an unavailable product was selected. Fix product titles breaking out of page on cart template while viewing on mobile device Fix issue with drawer menu items were not intractable until animation had finished playing on mobile iOS. Fix carousel navigation buttons not showing box shadow on iOS devices. Fix predictive search and search template showing different product images.

Stores using Ira

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.