Release notes

Version 5.4.0 Feb 2, 2024

$280 USD

Designed for visual storytelling

Includes support for:

  • Color swatches
  • Quick view
  • Stock counter
  • In-menu promos
  • Mega menu
  • See all features here

Unlimited free trial. Pay if you publish.

Includes support for:

  • Color swatches
  • Quick view
  • Stock counter
  • In-menu promos
  • Mega menu
  • See all features here

Theme highlights

More buying. Less browsing.

Inspired by the world’s largest apparel brands, Ira comes packed with conversion-boosting features that will turn visitors into customers.

Bold. Elegant. Refined.

Fusing a minimalist, grid-based system with granular flexibility, Ira is the perfect foundation for your next build.

Get unstuck.

Our comprehensive theme documentation and friendly team are available to guide you through your theme’s built-in settings.

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • High-volume stores: Designed for stores that process a large number of transactions in a given period
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • High-volume stores: Designed for stores that process a large number of transactions in a given period
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

106 reviews

91% positive

  • 96 positive reviews
  • 3 neutral reviews
  • 7 negative reviews
Write a review
Christelle Vasseur Couture Dec 7, 2023

Have you found a solution to implementing the update of your theme, without me having to redo a site from the beginning?

Home in Style Sep 21, 2022

I have a list of confirmed bugs to be resolved.

Reply from Fluorescent Design Inc. Sep 21, 2022

Hi there - we are sorry to hear that you're experiencing issues with your theme. Indeed, in cases where third-party apps are causing a conflict, our support policy does not extend to troubleshooting these integrations. When this occurs we do recommend contacting the app developer, who is best suited to assist you. Our team has reached out directly to look into the reported bugs with you!

Don and Swagger Feb 19, 2022

February 19, 2022. I'm very happy to be able to speak to the founder of the IRA theme developer. Is amazing how some people they go the extra miles to satisfy their customers. Wish more company would be like that. It would be easier for customer like that not to look elsewhere. Thank you very much, HK

Reply from Fluorescent Design Inc. Feb 14, 2022

Hi Hyunkyung: The good news is that Ira's benchmarks are quite high for the platform. The bad news is that means that there's something up with your store, and we absolutely want to help you get this sorted out. We've done a quick audit, and our Founder has reached out to you directly.

Hello Chocolate Dec 1, 2021

Some features worked not as we expected them to but finally, the issue was resolved.

Reply from Fluorescent Design Inc. Mar 15, 2022

Hi there - we're glad we were able to help you get things working as you'd hoped!

This theme is supported by Fluorescent Design Inc.

About
  • 2031 Store Street, Victoria, BC, V8T 5L9, CA

Release notes

Version 5.4.0 February 2, 2024

Ira v5.4.0 adds support for Shopify's visual filters (filter swatches) and fixes some minor bugs.

Added

  • Support for Shopify's visual filters.

Other fixes and improvements

  • Fixed select form options not using page colours fully on some operating systems.
  • Fixed search filtering not working on mobile.
  • Fixed newsletter popup freezing on mobile when the menu drawer is open first.

Version 5.3.0 November 16, 2023

Ira v5.3.0 adds the ability to show swatches with product listings, updates the Twitter icon and share URL, and fixes some bugs.

Added

  • Added option to show swatches with product listings.
  • Added "Link text" setting in the "Featured collection" section to show a collection link in the section header.

Changed

  • Updated Twitter icon to X.
  • Updated Twitter share URL.
  • Updated "Featured product" section product cards to match between desktop and mobile.

Fixes and improvements

  • Added placeholder images for featured collection with zero visible products.
  • Added aria labels to header elements.
  • Updated aria label for "Mosaic grid" section grid items.
  • Fixed product listing secondary hover image not working with non-"Natural" aspect ratio in Safari.
  • Updated "Featured product" section product cards to match between desktop and mobile.

Version 5.2.1 July 25, 2023

Ira v5.2.1 removes animations from section seen in the new visual previewer

Fixes and improvements

  • Fixed Sections not being visible due to an animation layer in the visual previewer

Stores using Ira

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.