Theme highlights
More buying. Less browsing.
Inspired by the world’s largest apparel brands, Ira comes packed with conversion-boosting features that will turn visitors into customers.
Bold. Elegant. Refined.
Fusing a minimalist, grid-based system with granular flexibility, Ira is the perfect foundation for your next build.
Get unstuck.
Our comprehensive theme documentation and friendly team are available to guide you through your theme’s built-in settings.
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.
Learn more about sections and blocks
This theme is great for
- Editorial content
- Optimized for longer-form text sections to support brand storytelling
- High-volume stores
- Designed for stores that process a large number of transactions in a given period
- Visual storytelling
- Designed to showcase images to support visual brand storytelling
Cart and checkout
- In-store pickups
- Quick buy
- Slide-out cart
- Sticky cart
Marketing and conversion
- Blogs
- Customizable contact form
- In-menu promos
- Product badges
- Product reviews
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Slideshow
Product discovery
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
105 reviews
I have a list of confirmed bugs to be resolved.
Hi there - we are sorry to hear that you're experiencing issues with your theme. Indeed, in cases where third-party apps are causing a conflict, our support policy does not extend to troubleshooting these integrations. When this occurs we do recommend contacting the app developer, who is best suited to assist you. Our team has reached out directly to look into the reported bugs with you!
February 19, 2022. I'm very happy to be able to speak to the founder of the IRA theme developer. Is amazing how some people they go the extra miles to satisfy their customers. Wish more company would be like that. It would be easier for customer like that not to look elsewhere. Thank you very much, HK
Hi Hyunkyung: The good news is that Ira's benchmarks are quite high for the platform. The bad news is that means that there's something up with your store, and we absolutely want to help you get this sorted out. We've done a quick audit, and our Founder has reached out to you directly.
Some features worked not as we expected them to but finally, the issue was resolved.
Hi there - we're glad we were able to help you get things working as you'd hoped!
Amazing theme! In my opinion, it is the best theme in the theme store. So many incredible features which I didn't even know existed. Amazing customer support team. I recommend this theme to anyone as it really makes a great difference to the overall brand. Could not recommend this theme enough! Buy it
Hearing feedback like this makes our day! We are so happy to hear how much you are liking the theme - you've done a beautiful job on your site :)
This theme is supported by Fluorescent Design Inc.
Have a question about this theme?
Release notes
Version 4.10.0 - February 7, 2023
Ira v4.10.0 adds a tweak to the stock level indicator to better support untracked quantities.
Added
- Add option to use "in stock" status for untracked quantities
Version 4.9.1 - January 16, 2023
Ira v4.9.1 fixes the theme editor for some languages.
Fixes and improvements
- Fix theme editor failing to load when account language is not English
Version 4.9.0 - January 9, 2023
Ira v4.9.0 adds Shopify's new complementary products feature to the product page.
Added
- Add Complementary products block to Product template
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.
Learn more about sections and blocks
This theme is great for
- Editorial content
- Optimized for longer-form text sections to support brand storytelling
- High-volume stores
- Designed for stores that process a large number of transactions in a given period
- Visual storytelling
- Designed to showcase images to support visual brand storytelling
Cart and checkout
- In-store pickups
- Quick buy
- Slide-out cart
- Sticky cart
Marketing and conversion
- Blogs
- Customizable contact form
- In-menu promos
- Product badges
- Product reviews
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Slideshow
Product discovery
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
105 reviews
I have a list of confirmed bugs to be resolved.
Hi there - we are sorry to hear that you're experiencing issues with your theme. Indeed, in cases where third-party apps are causing a conflict, our support policy does not extend to troubleshooting these integrations. When this occurs we do recommend contacting the app developer, who is best suited to assist you. Our team has reached out directly to look into the reported bugs with you!
February 19, 2022. I'm very happy to be able to speak to the founder of the IRA theme developer. Is amazing how some people they go the extra miles to satisfy their customers. Wish more company would be like that. It would be easier for customer like that not to look elsewhere. Thank you very much, HK
Hi Hyunkyung: The good news is that Ira's benchmarks are quite high for the platform. The bad news is that means that there's something up with your store, and we absolutely want to help you get this sorted out. We've done a quick audit, and our Founder has reached out to you directly.
Some features worked not as we expected them to but finally, the issue was resolved.
Hi there - we're glad we were able to help you get things working as you'd hoped!
Amazing theme! In my opinion, it is the best theme in the theme store. So many incredible features which I didn't even know existed. Amazing customer support team. I recommend this theme to anyone as it really makes a great difference to the overall brand. Could not recommend this theme enough! Buy it
Hearing feedback like this makes our day! We are so happy to hear how much you are liking the theme - you've done a beautiful job on your site :)
This theme is supported by Fluorescent Design Inc.
Have a question about this theme?
Release notes
Version 4.10.0 - February 7, 2023
Ira v4.10.0 adds a tweak to the stock level indicator to better support untracked quantities.
Added
- Add option to use "in stock" status for untracked quantities
Version 4.9.1 - January 16, 2023
Ira v4.9.1 fixes the theme editor for some languages.
Fixes and improvements
- Fix theme editor failing to load when account language is not English
Version 4.9.0 - January 9, 2023
Ira v4.9.0 adds Shopify's new complementary products feature to the product page.
Added
- Add Complementary products block to Product template
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
