Ira

Designed for visual storytelling

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

$250 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

103 reviews

92% positive

  • 95 positive reviews
  • 1 neutral reviews
  • 7 negative reviews
Write a review
JOI Aug 13, 2016

Fantastic theme. The support from Liam and his team has been outstanding. Could not be happier with how my store looks and feels (especially on mobile).

ALO+VERA Aug 10, 2016

Liam has been nothing short of exceptional in helping me trouble shoot some bugs on his latest release of the theme. He is a great partner and we love the theme!

Boldify Aug 10, 2016

This is a super modern and unique looking theme that is very intuitive and easy for the end user to navigate (Not an easy feat to pull off). Easy to setup and use, and the themes creator is providing immediate and wonderful support. Highly recommend!

Mamagama Maternity Jun 21, 2016

Love it! Very smooth navigation, great mobile integration, great product resolution photos, very elegant. Also amazing customer service, got fast reply any time i needed help. Thank you!

This theme is supported by Fluorescent Design Inc.

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Release notes

No release notes available for this theme.

Stores using Ira

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $250 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for High-volume stores

More themes by Fluorescent Design Inc.

Context theme

The Chic style of the Context theme
Mobile preview for Ira in the "Chic" style
Context $250 USD

High-volume stores, Physical stores, Selling internationally

Spark theme

The Chic style of the Spark theme
Mobile preview for Ira in the "Chic" style
Spark $250 USD

High-volume stores, Quick setup, Visual storytelling