Ira

Designed for visual storytelling

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

$250 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Home and garden, Sports and recreation
  • Large catalogs
  • Editorial content, High-volume stores, Visual storytelling

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Ira comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

103 reviews

92% positive

  • 95 positive reviews
  • 1 neutral reviews
  • 7 negative reviews
Write a review
Terra Thread Apr 02, 2021

This theme meets our every need- lots of cool features for the home page, product pages and just about everything. It is neat and fits our brand perfectly. Plus, amazing customer service.

Reply from Fluorescent Design Inc. Apr 05, 2021

Thanks so much, Vizan! We appreciate the kind words.

DNA Style Mar 31, 2021

We had an issue with our store's "Add to cart" and "Buy now" buttons due to translation and the team at Fluorescent was very quick in fixing it. We love the theme, it is perfect for our type of product and we love how flexible it is to show beautiful product imagery! Highly recommended.

Reply from Fluorescent Design Inc. Mar 31, 2021

Thanks so much Nixon, very glad we could get that sorted for you!! And thanks for the kind words!

Everdure-NZ Mar 31, 2021

Great theme and very pleased with the quick response on customer service! The mega menus look fantastic and the ability to insert video into the home page was a great bonus.

Reply from Fluorescent Design Inc. Mar 31, 2021

Thanks a million, Drew. Really happy to work with you on that!

Izel Mar 31, 2021

I gave you access the same day you requested and still have many issues with the theme. I'm having a lot of issues, on the collection pages and when trying to select the variant to buy a product it is sending them to another page. I tried contacting the team for support and no one has answered. It's been several days since the first email. IT'S FULL OF BUGS. Really disappointed.

Reply from Fluorescent Design Inc. Mar 16, 2021

Hi Mariana: I've just checked our records here and it looks like the first email we received from you was written 2 days after your review. We followed up on your first contact with an email (from help@fluorescent.co) and a request for access to your store so we can get to the bottom of it for you, but have yet to hear back. We'd love to get this sorted for you, just need that access! Thanks!

This theme is supported by Fluorescent Design Inc.

Have a question about this theme?

Release notes

No release notes available for this theme.

Stores using Ira

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $250 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Editorial content

More themes by Fluorescent Design Inc.

Context theme

The Chic style of the Context theme
Mobile preview for Ira in the "Chic" style
Context $250 USD

High-volume stores, Physical stores, Selling internationally

Spark theme

The Chic style of the Spark theme
Mobile preview for Ira in the "Chic" style
Spark $250 USD

High-volume stores, Quick setup, Visual storytelling