Label

A bold contemporary theme for music, fashion and books.

Includes support for:

  • Store locator
  • Event calendar
  • Color swatches
  • Stock counter
  • Mega menu

See all features here

$320 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Event calendar
  • Color swatches
  • Stock counter
  • Mega menu

See all features here

Theme highlights

Stand out with audio and video

Easily set up a fully fledged audio player with a tracklist on your product page, or feature your product videos in a full width layout.

Integrate your products

Create lookbook and gallery pages. Show product image slideshows on grid items and feature complete-the-look upsell on product pages.

Highlight key information

Show key details including reviews and testimonials, location stock status and specification lists on your product pages.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Label comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Digital products
Supports the sale of non-physical products
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Event calendar
  • FAQ page
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product videos
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Label comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Digital products
Supports the sale of non-physical products
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Event calendar
  • FAQ page
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product videos
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

56 reviews

100% positive

  • 56 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Starry Night Scrapping 3 days ago

Stylish theme that is easy to use. The filters solved my inventory issue! The support team is responsive and helpful.

New West Records Aug 10, 2022

We recently updated our store's theme to upgrade to Online Store 2.0, and the Label theme fits our brand and offerings better than any other I'd worked with previously. We love the look and feel, and the best part is the excellent customer service from Switch Support (shout out to Quewayne). Highly recommend Switch and Label.

LAFA Brands Jul 16, 2022

This is a great them with great functionality! It does everything I was looking for in a theme. When I couldn't figure something out the folks at Switch were responsive and fast to get back to me. (Turns out it was a simple little thing I wasn't doing.) I would highly recommend Switch and their themes. Thanks again!

Unsound Instruments Jul 07, 2022

Fantastic theme for artists & musicians. It's great both aesthetically and functionally. The audio player is really nice and the site is lightning fast. Excellent customer support as well. Highly recommend.

This theme is supported by Switch

Have a question about this theme?

Release notes

Version 3.2.0 - March 1, 2022

Added

  • Support for Shopify Markets

Version 3.1.0 - February 2, 2022

Added

  • New Tour and Events from Page section so you can pull events from a page onto your home page

Changed

  • Changed the Tour and Events section formatting to allow for events that span multiple days, as well as showing the location / city first and then the venue.

Fixes and improvements

  • Audio player will now work with track titles that contain special characters
  • Star icon on product page blocks no shows the correct icon
  • Promotion banner link will now work

Stores using Label

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $320 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.